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Giuseppe Granata

Observed name: Granata, Giuseppe
ORCID: 0000-0003-0830-7472
Observed ORCID: 0000-0003-0830-7472
OpenAlex ID: A5044556570
A Systematic Mapping Study on Customer Loyalty and Brand Management
2019 · Andrea Moretta Tartaglione, Ylenia Cavacece, et al. · Administrative Sciences · 104
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Evaluation of the treatment options for COVID-19 patients using generalized hesitant fuzzy- multi criteria decision making techniques
2023 · Sandip Nandi, Giuseppe Granata, et al. · Socio-Economic Planning Sciences · 22
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Impact of Artificial Intelligence on Digital Marketing
2022 · Giuseppe Granata, Vincenzo Palumbo · Wiley eBooks · 22
Preparation of a radiology department in an Italian hospital dedicated to COVID-19 patients
2020 · Anna Maria Ierardi, Bradford J. Wood, et al. · La radiologia medica · 22
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The Actions of e-Branding and Content Marketing to Improve Consumer Relationships
2019 · Giuseppe Granata, Giancarlo Scozzese · European Scientific Journal ESJ · 22
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The Digital Evolution of Consumer Purchasing Methods and the Impact on Retail
2020 · Giuseppe Granata · International Journal of Academic Research in Accounting Finance and Management Sciences · 10
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Communicating Terroir through Wine Label Toponymy Greek Wineries Practice
2022 · Theodosios Tsiakis, Eleni Anagnostou, et al. · Sustainability · 9
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The Evolution of Viral Marketing to Improve Business Communication
2018 · Giuseppe Granata, Giancarlo Scozzese · International Business Research · 8
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The Influence of Virtual Communities in Marketing Decision
2017 · Giuseppe Granata, Giancarlo Scozzese · International Business Research · 6
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Social Media Marketing as a Tool to Manage Luxury Brands
2020 · Giuseppe Granata, Giancarlo Scozzese · International Journal of Academic Research in Accounting Finance and Management Sciences · 4
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From Pleasure to Purchase: Impulse Buying and Financial Capability in Mobile Wallet Usage
2025 · Giuseppe Granata, Giancarlo Scozzese · International Business Research · 3
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Digital Communication Tools: E-Wom in the Tourism & Hospitality Industry
2020 · Giuseppe Granata · International Journal of Advances in Management and Economics · 2
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Retail Customer Engagement: A Systematic Mapping Study
2019 · Andrea Moretta Tartaglione, Giuseppe Granata · Advances in marketing, customer relationship management, and e-services book series · 2
The Importance of Network Contract Model for SMEs` Growth. The Case of an Italian Region
2017 · Giuseppe Granata · European Scientific Journal ESJ · 2
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E-Commerce And Showrooming: How Retail is Changing
2021 · Giuseppe Granata, Giancarlo Scozzese · INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY · 1
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The Influence of Retailer Choices on Consumer Behaviors and Sales Productivity
2019 · Giuseppe Russo, Maja Bozic, et al. · Advances in marketing, customer relationship management, and e-services book series · 1
Entrepreneurial education, social norms, and self-efficacy: Explaining entrepreneurial intention and behavior among Italian university students
2026 · Giuseppe Granata · Industry and Higher Education
Trade Openness, Exchange Rate Volatility and FDI Inflows in Italy and the European Union
2026 · Giuseppe Granata, Giancarlo Scozzese · International Journal of Economics and Finance
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From Service Quality to Loyalty: Evidence from the Italian Life Insurance Market
2025 · Giuseppe Granata · International Journal of Academic Research in Business and Social Sciences
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Exploring the Role of Toponymy in Wine Naming Strategy: A Greek Case Study
2023 · Theodosios Tsiakis, Eleni Anagnostou, et al. · Springer proceedings in business and economics
How Italian Companies Changed Their Communication Strategies During the Covid-19 Pandemic
2021 · Giuseppe Granata · International Journal of Academic Research in Business and Social Sciences
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The Use of the Smartphone Improves Targeted Advertising on the User's Location
2020 · Giuseppe Granata, Giancarlo Scozzese · IJAME
Marketing e comunicazione nelle nuove tecnologie: modelli e strumenti per la gestione dei media digitali
2018 · Giuseppe Granata, Giancarlo Scozzese
The Participatory Management in the Enterprise through Digital Marketing: Enterprise 2.0
2016 · Giuseppe Granata, Antonio De Filippo · International Journal of Marketing Studies
Enterprise and development: The role of social networks
2015 · Granata, Giuseppe · Zenodo (CERN European Organization for Nuclear Research)
Works count: 28
Citation count: 240
H-index: 8
I10-index: 6
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