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Author

Joohwan Seo

Institution: Dong-A University
Observed institution: Dong-A University
ORCID: 0000-0002-8960-7583
Observed ORCID: 0000-0002-8960-7583
OpenAlex ID: A5044607113
The Role of Creating Shared Value and Entrepreneurial Orientation in Generating Social and Economic Benefits: Evidence from Korean SMEs
2023 · Joohwan Seo, Jiseon Lee, et al. · Sustainability · 20
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The influence of advertising language and brand loyalty on consumers’ purchase intentions
2025 · Nannan Gong, Joohwan Seo · Asia Pacific Journal of Marketing and Logistics · 10
When algorithms speak: Boundary conditions of information adoption in AI- and user-generated content
2026 · Nannan Gong, Joohwan Seo, et al. · Journal of Retailing and Consumer Services · 2
The Effects of Entrepreneurship and Corporate Social Responsibility on Firm Performance
2016 · Joohwan Seo · The Journal of the Korea Contents Association · 2
PDF
Experiential over functional: how intrinsic motivation and identity drive virtual goods consumption in digital service platforms
2026 · Powa Teodus Tovi, Joohwan Seo · Asia Pacific Journal of Marketing and Logistics
Works count: 5
Citation count: 34
H-index: 2
I10-index: 2
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