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Author

Fathony Rahman

Observed name: Rahman, Fathony
Observed institution: Universitas Prasetiya Mulya
ORCID: 0000-0002-2339-7325
Observed ORCID: 0000-0002-2339-7325
OpenAlex ID: A5044629041
The effect of firm scale and CSR geographical scope of impact on consumers' response
2015 · Fathony Rahman, Ruth T. Norman · Journal of Retailing and Consumer Services · 39
The effect of information exposure of contract manufacturing practice on consumers' perceived risk, perceived quality, and intention to purchase private label brand
2018 · Fathony Rahman, Primidya K.M. Soesilo · Journal of Retailing and Consumer Services · 33
The Effects of Sonic Logo and Visual Logo Repetition Towards Brand Recall, Recognition, Attitude, and Purchase Intention
2024 · Louise Valencia Pramana, Naomi Valerisha Astridira Putri, et al. · Journal of Consumer Sciences · 10
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Does Greenwashing Hurt Firm Value? The Moderating Role of Corporate Governance
2025 · Yani Monalisa, Lukas Setia-Atmaja, et al. · International Journal of Sustainable Development and Planning · 3
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The Pillars of Survival in the COVID-19 Pandemic: The Case of Indonesia
2022 · Primidya K. M. Soesilo, Fathony Rahman · Community quality-of-life and well-being · 3
Pengaruh Flow Experience dan Parasocial Interaction pada Dorongan Pembelian Impulsif di Live Streaming Commerce
2023 · Chindy Agatha, Sean Emilio, et al. · Kajian Branding Indonesia · 2
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Hubungan E-Wom, Consumer Ethnocentrism, Brand Equity dan Purchase Intention pada Sepatu Merek Indonesia
2023 · Nicholas Skiefer, Caroline Suwandi, et al. · Kajian Branding Indonesia · 2
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Effect of Gaze and Product Salience on Digital Visual Engagement: An Experimental Research
2022 · Jonathan Alpha Andreas, Kenny Irawan, et al. · Eligible Journal of Social Sciences · 2
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Beyond theory of planned behavior and value-belief-norm: the role of emotion and situational factors in shaping responsible consumption behavior of Generation Z
2026 · Prita Prasetya, Fathony Rahman, et al. · Quality & Quantity · 1
Impact of Influencer Attractiveness, Credibility on Parasocial Interaction, Purchase Intentions: Moderating Congruence
2024 · Zahrah Annisa, Shanon Eden Ariella, et al. · Proceeding of International Student Conference on Business, Education, Economics, Accounting, and Management. · 1
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Examining Savvy Salespeople Practicing Entrepreneurship And Client-Oriented Selling To Enhance Cross-Border Sales
2023 · Hubert Widiastono, Fathony Rahman, et al. · International Research Journal of Business Studies · 1
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The impact of Quick Service Restaurant Brand Extension Evaluations on Purchase Intention and eWOM
2021 · Sekolah Bisnis dan Ekonomi, Universitas Prasetiya Mulya, Kampus BSD, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Kec. Pagedangan,Tangerang, Banten 15339, Desmond Edbert Hartono, et al. · Kajian Branding Indonesia · 1
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Mechanisms of shopper similarity in driving impulsive buying urges
2026 · Primidya Kartika Miranda Soesilo, Fathony Rahman · International Journal of Retail & Distribution Management
Building Sustainable Competitive Advantage Through Customer Centricity: Evidence from FMCG Firms in Indonesia
2026 · Damanik, Oskar Fajar, Simangunsong, Elliot, et al. · The South East Asian Journal of Management
Understanding B2B Consumer Satisfaction Through Perceptual and Cognitive Lenses: A Case Study of Geotronix Indonesia
2026 · Fajar Setio Adi, Esti Lestari, et al. · Indonesian Journal of Business and Entrepreneurship
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Supply chain viability as a driver of FMCG reconfiguration post-disruption: A regional comparison
2026 · Sherlywati Sherlywati, Eliot Simangunsong, et al. · Journal Industrial Servicess
Pengaruh E-WOM pada TikTok terhadap Purchase Intention Produk Rose All Day
2025 · Vanessa Bryant, Sheli Angraini Panggabean, et al. · Kajian Branding Indonesia
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Faktor yang Memengaruhi Willingness To Pay More Generasi Z Terhadap Produk Personal Care Eco- Friendly di Area BSD-GS
2025 · Cherill Chandra, Nicholas Hokio Putra Atmodjo, et al. · Kajian Branding Indonesia
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The Effect of Customer Demotion on Consumer Affective and Behavioral Response in Restaurant Loyalty Programs
2022 · Rahman, Fathony, Soesilo, Primidya K.M. · The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior
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Works count: 19
Citation count: 98
H-index: 3
I10-index: 3
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