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Zaeem Yasin

Observed name: Dr. Zaeem Yasin
ORCID: 0000-0001-6218-5563
Observed ORCID: 0000-0001-6218-5563
OpenAlex ID: A5044719067
Impact of Mobile Application Compatibility, Online Shopping and Payment on the User Satisfaction in Pakistan Context: Mediating role of Social Networking Site Adoption
2022 · Sajida Awais, Dr. Zaeem Yasin, et al. · Journal of Management Practices Humanities and Social Sciences · 21
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Exploring Transgender's Representation, Perceptions and Experiences: An Analytical Study of Portrayal of Transgenders in Bollywood Movies and Its Effects on Transgender Community of Lahore, Pakistan
2020 · Zaeem Yasin, Sumera Batool, et al. · Global Mass Communication Review · 7
Use of Artificial Intelligence in Journalism by Pakistani and Foreign Journalists
2021 · Dr. Zaeem Yasin, Naveed Iqbal, et al. · Journal of Peace Development & Communication · 5
Role of Instagram in Promoting Extravagant Wedding Trends: An Analysis of Social Pressures on the Middle Class
2021 · Sumera Batool, Zaeem Yasin, et al. · Journal of Management Practices Humanities and Social Sciences · 5
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Effects of ICTs on the Academic Performances of Students
2023 · Dr. Zaeem Yasin, Dr. Shazia Ismail Toor, et al. · Journal of Professional Research in Social Sciences · 3
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Framing of Pakistani Media Regarding Afghan Taliban: Before and After Their Takeover
2022 · Zaeem Yasin, Farah Saleem Qureshi, et al. · Pakistan Journal of Social Research · 3
Role of Interpersonal Communication and Mass Media in Awareness, Prevention and Control Of HIV/Aids in Punjab, Pakistan
2021 · Zaeem Yasin · 2
Using Facebook for Government Public Relations Campaigns: Relationship between Information Seeking Attitude and Effectiveness of Public Relations Outcomes for Facebook
2019 · Fahad Mahmood, Zaeem Yasin · 2
Inside Cumulative Crises: Types of Consensus and Users’ Deliberative Roles in Discussion Outbursts Around Brands
2025 · Svetlana S. Bodrunova, Alena Rodicheva, et al. · Lecture notes in networks and systems · 1
Effect of Captions on the Interpretation of Non-verbal Attitudes Shown in Images
2022 · Aamir Mehmood Bajwa, Ayesha Mirza, et al. · Pakistan Journal of Social Research · 1
Role of “Dirilis Ertugrul” in Creating Awareness and Understanding of Islam Among Pakistani Youth
2021 · Zaeem Yasin, Naveed Iqbal, et al. · Journal of Management Practices Humanities and Social Sciences · 1
Arab World's Criticism on Indian Islamophobia: Understanding Islamic Perspective
2020 · Zaeem Yasin, Hassan Siddique, et al. · Global Political Review · 1
Educational Motives and Perceived Educational Consequences as Predictors of Facebook Usage
2020 · Anjum Zia, Mudassar Hussain, et al. · 1
Comparative Study of Peace Process between Pakistan and India in the News, Daily Dawn, and the Times of India: A Case Study of 'Aman Ki Asha
2015 · Sumera Batool, Zaeem Yasin, et al. · Journal of political studies · 1
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The Use of FoMO in Social Media Marketing and Its Influence on Female Consumers
2026 · Dr. Zaeem Yasin, Ruby Murtaza, et al. · Journal of Language Literature & Social Affairs
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Manufacturing War or Advocating Peace? A Comparative Analysis of News Channel Coverage of the 2025 India–Pakistan Conflict
2026 · Dr. Zaeem Yasin, Shazadi Seemi Safdar Ali Awan, et al. · Journal of Global Social Transformation
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Constructing Authenticity in Artificial Personas: How Disclosure Shapes Audience Trust in Virtual Influencer Marketing
2026 · Dr. Zaeem Yasin, Fajar Tahir Meer, et al. · Pakistan Journal of Social Science Review
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Portrayal of Women in Pakistani Item Songs during 2023-2024
2025 · Dr. Kiran Karamat, Dr. Zaeem Yasin, et al. · Dialogue Social Science Review (DSSR)
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Unveiling The Green Narrative: An Analysis of Environmental Strategies on Consumer Behavior in Pakistani Ads
2025 · Dr. Zaeem Yasin, Rabbia Shahzad, et al. · Dialogue Social Science Review (DSSR)
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The Impact of Social Media Influencers on Consumer Behavior: A Comparative Analysis Across Different Industries
2024 · Dr. Zaeem Yasin, Shamail Zehra, et al. · Journal of Professional Research in Social Sciences
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Smog Issue and Public Perception: A Comparative Analysis of Conventional and Social Media
2024 · Dr. Zaeem Yasin, Dr. Syed Muhamamd Saqib Saleem, et al. · International Journal of Politics & Social Sciences Review (IJPSSR)
The Influence of Virtual Reality on Learning Motivation and Academic Performance of Young Girls
2024 · Zaeem Yasin, Sheharbano Anwer, et al. · Dialogue Social Science Review (DSSR)
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An Analytical Study of Theatre Activism as a Catalyst for Social Change in Pakistan
2024 · Adil Aziz, Zaeem Yasin, et al. · Dialogue Social Science Review (DSSR)
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Content Analysis of Drama Promos: Exploring Instances of Violence Against Women across three Leading Pakistani TV Channels
2024 · Zaeem Yasin, Shazia Ismail Toor, et al. · Global Sociological Review
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Perception Regarding Self-reflection on Facebook by Young Females of Lahore
2022 · Zaeem Yasin, Sumera Batool, et al. · Pakistan Journal of Social Research
Works count: 32
Citation count: 54
H-index: 4
I10-index: 1
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