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Savica Dimitrieska

Observed names: Dimitrieska, Savica, Prof. Dr. Savica Dimitrieska, SAVICA DIMITRIESKA
ORCID: 0000-0001-9808-6647
Observed ORCID: 0000-0001-9808-6647
OpenAlex ID: A5044768933
Artificial Intelligence and Marketing
2018 · Savica Dimitrieska, Aleksandra Stankovska, et al. · 55
Generative Artificial Intelligence and Advertising
2024 · Savica Dimitrieska · Trends in Economics, Finance and Management Journal · 23
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The Power of Private Brands
2017 · Savica Dimitrieska, Ljiljana Koneska, et al. · CBU International Conference Proceedings · 16
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Humor in Advertising
2017 · Prof. Dr. Ljiljana Koneska, Prof. Dr. Jasna Teofilovska, et al. · European Journal of Economics and Business Studies · 15
The Effectiveness of the Influencer Marketing
2021 · Savica Dimitrieska, Tanja Efremova · RePEc: Research Papers in Economics · 14
The Fourth Industrial Revolution – Advantages and Disadvantages
2018 · SAVICA DIMITRIESKA, ALEKSANDRA STANKOVSKA, et al. · RePEc: Research Papers in Economics · 14
Inclusive Marketing – Reality or Make up
2019 · SAVICA DIMITRIESKA, ELIZABETA STAMEVSKA, et al. · RePEc: Research Papers in Economics · 13
Building And Maintaining Customer Loyalty
2024 · Savica Dimitrieska · Balkan Research Journal · 9
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The Impact of Debt Financing on the Value of a Company: the Case of North Macedonian Companies
2023 · Andrijana Bojadzievska Danevska, Elena Parnardzieva Stanoevska, et al. · Our Economy Journal of Contemporary Issues in Economics and Business · 6
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Loyalty Programs: Do Companies Really Make Consumers Loyal?
2021 · Savica Dimitrieska, Tanja Efremova · Entrepreneurship · 6
Waste Management and Circular Economy
2017 · ALEKSANDRA STANKOVSKA, SAVICA DIMITRIESKA · RePEc: Research Papers in Economics · 6
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The Six Sins of Greenwashing
2017 · SAVICA DIMITRIESKA, ALEKSANDRA STANKOVSKA, et al. · RePEc: Research Papers in Economics · 6
Problems in the Promotion of Honey and Bee Products
2022 · Savica Dimitrieska, Tanja Efremova · Entrepreneurship · 4
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How to Gain Competitive Advantage in the Marketplace
2016 · Savica Dimitrieska · 3
Colors in the International Marketing
2021 · Savica Dimitrieska, Tanja Efremova · Entrepreneurship · 2
Role, Importance and Benefits of Strategic Management
2019 · ELIZABETA STAMEVSKA, SAVICA DIMITRIESKA, et al. · RePEc: Research Papers in Economics · 2
Brand Name – Theory And Practice
2018 · Savica Dimitrieska, Elizabeta Stamevska, et al. · 2
Gender-Based Analysis of Intrinsic Motivation: The Case of Public Sector Servants in the Republic of North Macedonia
2024 · Andrijana Bojadzievska-Danevska, Savica Dimitrieska, et al. · Trends in Economics, Finance and Management Journal · 1
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Brands in the Metaverse
2023 · Savica Dimitrieska, Andrijana Bojadzievska - Danevska, et al. · Entrepreneurship · 1
Fintech in Modern Banking Industry
2018 · ALEKSANDRA STANKOVSKA, SAVICA DIMITRIESKA, et al. · RePEc: Research Papers in Economics · 1
Hedge Funds – Alternative Investment
2016 · ALEKSANDRA STANKOVSKA, SAVICA DIMITRIESKA · RePEc: Research Papers in Economics · 1
Eco-Consumerism: A Paradox of Opposing Ideas
2025 · Savica Dimitrieska, Liza Alili Sulejmani · Balkan Research Journal
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The Digital Transformation of Banking
2025 · Bilal Sucuba????????????, Andrijana Bojadzievska Danevska, et al. · Routledge eBooks
Bank Marketing
2025 · Savica Dimitrieska · Routledge eBooks
The Power of Customer Loyalty and Its Measurement
2024 · Savica Dimitrieska · Entrepreneurship
Works count: 42
Citation count: 200
H-index: 8
I10-index: 7
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