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Hojun Sung

Observed name: Sung, Hojun
ORCID: 0000-0002-6035-8245
Observed ORCID: 0000-0002-6035-8245
OpenAlex ID: A5044781440
Estimation of game-level attendance in major league soccer: Outcome uncertainty and absolute quality considerations
2017 · Hojun Sung, Brian M. Mills · Sport Management Review · 70
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Local Broadcast Viewership in Major League Soccer
2018 · Hojun Sung, Brian M. Mills, et al. · Journal of Sport Management · 29
Fromschadenfreudetomitfreude? Estimating viewership loss and rivalrous relationships in otherwise neutral markets
2016 · Hojun Sung, Brian M. Mills, et al. · Sport Management Review · 28
Manager migration, learning‐by‐hiring, and cultural distance in international soccer
2019 · Thomas L. P. R. Peeters, Brian M. Mills, et al. · Global Strategy Journal · 21
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Broadcaster Choice and Audience Demand for Live Sport Games: Panel Analyses of the Korea Baseball Organization
2021 · Kihan Kim, Hojun Sung, et al. · Journal of Sport Management · 14
Disaggregated Attendance Demand: Comparing Daily Ticket Purchasers and Season Ticket Holders in K-League 1
2023 · Hojun Sung, Hyunwoong Pyun · Journal of Sports Economics · 9
A Tale of Three Cities: Intra-Game Ratings in Winning, Losing, and Neutral Markets
2015 · Jie Xu, Hojun Sung, et al. · International Journal of Sport Finance · 9
Where to Go Next? Examining the Effect of Franchise Expansion and Location on Game-Level Attendance in Major League Soccer
2022 · Dirk Semmelroth, Bernd Frick, et al. · Journal of Sports Economics · 8
Effects of Employees’ Extra-Role Behaviors on Organizational Performance: An Assessment of Minor League Baseball Team Front Offices
2020 · Natalie L. Smith, Christopher Barnhill, et al. · Journal of Global Sport Management · 7
Spillover Effect of Sport Team Performance on the Value of Corporate Sponsors and Affiliated Firms
2016 · Hojun Sung, Changi Nam, et al. · International Journal of Sport Finance · 7
Moments of Competitive Balance in Major League Soccer
2021 · Hojun Sung, Brian M. Mills, et al. · Journal of Sports Economics · 5
Outcome Uncertainty, Cost Difference, and Heterogeneous Demand across Spectating Options
2026 · Hojun Sung, JungYoup Lee, et al. · International Journal of Empirical Economics
The Viewership Demand for Korean Professional Baseball and Playoff Uncertainty
2025 · Hoyoon Jung, Hojun Sung · 한국스포츠산업경영학회지
Off－field Management and Investment Efficiency: Determinants of MLB Team Performance
2025 · Hojun Sung, Joon－ho Kang, et al. · 경영교육연구
Reference Dependent Preference and Fan Responses: A Text Analysis of YouTube Comments on K-League Highlights
2023 · Hojun Sung, Yujin Kim, et al. · Korean Journal of Sport Science
Analysis of Determinants of Demand for Season Ticket Holders in K-League
2021 · Hojun Sung, Yoongu Lee · 한국체육학회지
Cost Sharing and Talent Investment in Major League Soccer
2020 · Hojun Sung · 한국스포츠산업경영학회지
Disentangling the impact of sports sponsorship on firm value: implications for affiliates of conglomerate enterprises = 스포츠 스폰서십이 기업에 미치는 영향 분석
2013 · Hojun Sung, 성호준
Works count: 20
Citation count: 207
H-index: 8
I10-index: 5
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