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Author

Nidhi Sharma

Observed institution: Chandigarh University
ORCID: 0000-0002-3014-2312
Observed ORCID: 0000-0002-3014-2312
OpenAlex ID: A5045015559
Extending the UTAUT Model to Examine the Influence of Social Media on Tourists’ Destination Selection
2023 · Nidhi Sharma, Bhanupriya Khatri, et al. · Indian Journal of Marketing · 40
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Do Instagram reels influence travelers' behavioral and e-WOM intentions for the selection of ecotourism destination?
2023 · Nidhi Sharma, Nilesh Arora · Journal of Hospitality and Tourism Insights · 34
Do e-WOM Persuade Travelers Destination Visit Intentions? An investigation on how Travelers Adopt the Information from the Social Media Channels
2023 · Nidhi Sharma, Bhanupriya Khatri, et al. · Journal of Content Community and Communication · 21
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Critical Success Factors of Internet of Things and Digital Marketing
2023 · Shad Ahmad Khan, Hesham Magd, et al. · Advances in marketing, customer relationship management, and e-services book series · 17
The impact of social media branding and AI on promoting green tourism in emerging economies like Egypt
2025 · Aamer Alaflak, Nidhi Sharma, et al. · Journal of Hospitality and Tourism Insights · 13
Understanding the Relationship Between IoT and Digital Marketing: A Bibliometric Analysis
2023 · Hesham Magd, Shad Ahmad Khan, et al. · Advances in marketing, customer relationship management, and e-services book series · 13
They acclaimed, I used: an investigation of traveller’s behavioural intention to use YouTube shorts for selection of ecotourism destination
2024 · Nidhi Sharma, Nilesh Arora · Journal of Hospitality and Tourism Insights · 12
Exploring the Past and Identifying the Future Research Agenda for Social Media and Tourist Behavior: A Bibliometric Analysis
2024 · Nidhi Sharma, Bhanupriya Khatri, et al. · Advances in hospitality, tourism and the services industry (AHTSI) book series · 10
Navigating Employer Branding in the Digital Age: Exploring the Impact of Social Media Networking During the COVID-19 Pandemic
2024 · Bhanupriya Khatri, Nidhi Sharma, et al. · Advances in human resources management and organizational development book series · 4
Past, Present, and Future of Cultural Marketing: A Bibliometric Analysis
2023 · Nidhi Sharma, Nilesh Arora · Advances in marketing, customer relationship management, and e-services book series · 2
A Paradigm Shift Among Indian SMEs Towards Adoption of Affiliate Marketing and Social Media
2024 · Raj Kumar Singh, Bhanupriya Khatri, et al. · Advances in business strategy and competitive advantage book series
Works count: 11
Citation count: 166
H-index: 8
I10-index: 8
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