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Author

Nail Reshidi

Observed name: Dr.Sc. Nail Reshidi
Observed institution: University of Prishtina
ORCID: 0009-0006-8570-3291
Observed ORCID: 0009-0006-8570-3291
OpenAlex ID: A5045194125
Green Branding and Consumer Behavior, Unveiling the Impact of Environmental Marketing Strategies on Purchase Decisions
2025 · Granit Baca, Nail Reshidi · Business Strategy and the Environment · 64
Developing internal marketing strategies for measuring and managing employee-based brand equity
2023 · Granit Baca, Nail Reshidi · Qualitative Market Research An International Journal · 27
The Impact of Customer Relationship Marketing on Customer Loyalty: Evidence From the Banking Sector
2023 · Florinda Zegullaj, Jusuf Zeqiri, et al. · International Journal of Customer Relationship Marketing and Management · 20
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Antecedents of electric vehicle purchasing behaviors: Evidence from Türkiye
2024 · Veland Ramadani, Barış Armutcu, et al. · Business Ethics the Environment & Responsibility · 18
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Examining the impact of internal marketing strategies on employee-based brand equity benefits
2024 · Granit Baca, Nail Reshidi · Kybernetes · 13
Investigating the role of internal brand knowledge in enhancing employee-based brand equity and driving positive employee outcomes
2025 · Granit Baca, Nail Reshidi · Journal of Business and Industrial Marketing · 6
Marketing Strategies in the Real-Estate Industry in Prishtina
2015 · Dr.Sc. Nail Reshidi, MSc. Reimonda Hoxha, et al. · ILIRIA International Review · 4
How Green Brands Win Hearts and Influence Purchase Decisions Through Psychological Mechanisms
2025 · Klodiana Gorica, Granit Baca, et al. · Sustainable Development · 3
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Engagement dynamics in consumer-led brand communities in tech and education
2025 · Besim Beqaj, Granit Baca, et al. · Journal of Enterprising Communities People and Places in the Global Economy · 1
Environmental Marketing Strategies and Consumer Purchase Decisions--Measurement Model
2025 · Granit Baca, Nail Reshidi · PsycTESTS Dataset · 1
Factors Impacting Airport Performance: the Case of Prishtina and Tirana
2018 · Lorik Abdullahu, Nail Reshidi · Ekonomika · 1
Passenger Perception towards E-ticketing Services, Airline Industry
2016 · Dr.Sc. Nail Reshidi, MSc. Saranda Kajtazi, et al. · ILIRIA International Review · 1
Marketing mix strategies of bread producers in Kosovo
2013 · Mr.Sc. Ejup Fejza, Dr.Sc. Nail Reshidi, et al. · ILIRIA International Review · 1
Antecedents of Electric Vehicle Purchase Intention--Measurement Model
2025 · Veland Ramadani, Barış Armutcu, et al. · PsycTESTS Dataset
Factors Influencing Airport Selection. The Case of Prishtina, Skopje and Tirana Airport
2018 · Lorik Abdullahu, Nail Reshidi · DOAJ (DOAJ: Directory of Open Access Journals)
Analyzing Basketball Fans’ Behavior in Basketball Super League of Kosova
2017 · Vjosa Fejza, Vivianit Fejza, et al. · RePEc: Research Papers in Economics
Comparative Analysis of Promotion Strategies in the Industry of Energy Drinks in Kosovo
2016 · Nail Reshidi, Vjosa Fejza, et al. · ILIRIA International Review
Influence of Marketing on Consumer's Adoption of E-Banking
2016 · MSc. Ganimete Podvorica, Dr.Sc. Nail Reshidi · ILIRIA International Review
Works count: 18
Citation count: 160
H-index: 6
I10-index: 5
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