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Maximilian Joachim Lude
Observed name:
Maximilian Lude
Observed institutions:
Zeppelin Universität gemeinnützige GmbH,
Technical University of Munich
ORCID:
0000-0002-4669-6467
Observed ORCID:
0000-0002-4669-6467
OpenAlex ID:
A5045214731
Why the family business brand matters: Brand authenticity and the family firm trust inference
2018
·
Maximilian Lude
, Reinhard Prügl
·
Journal of Business Research
·
194
Risky Decisions and the Family Firm Bias: An Experimental Study Based on Prospect Theory
2018
·
Maximilian Lude
, Reinhard Prügl
·
Entrepreneurship Theory and Practice
·
87
Love is in the air. Consumers' perception of products from firms signaling their family nature
2021
·
Natalie Rauschendorfer
, Reinhard Prügl
, et al.
·
Psychology and Marketing
·
50
PDF
Experimental studies in family business research
2020
·
Maximilian Lude
, Reinhard Prügl
·
Journal of Family Business Strategy
·
47
Country Differences in Family Firm Reputation: An Exploration in Germany, India, and the United States
2023
·
Philipp Jaufenthaler
, Oliver Koll
, et al.
·
Family Business Review
·
30
PDF
Exploring the Role of Family Firm Identity and Market Focus on the Heterogeneity of Family Business Branding Strategies
2018
·
Isabel C. Botero
, Dinah Spitzley
, et al.
·
Springer eBooks
·
23
In the Aftermath of an Ethical Violation: Do Family Firms Suffer More Than Non-family Firms and Why?
2025
·
Bettina Nyffenegger
, Kristen Madison
, et al.
·
Journal of Business Ethics
·
10
Who let the dogs out? How underdog biographies told by family firms affect consumers’ brand attitude
2023
·
Maximilian Lude
, Reinhard Prügl
, et al.
·
Journal of Product & Brand Management
·
9
Crisis Favors the Prepared Firm: How Organizational Ambidexterity Relates to Perceptions of Organizational Resilience
2021
·
Laura Bechthold
, Maximilian Lude
, et al.
·
Advances in hospitality, tourism and the services industry (AHTSI) book series
·
5
Single-Family Offices or Venture Capitalists? Entrepreneurs’ Perceptions of Investor Attractiveness at the Deal-Origination Stage
2026
·
Isabelle Amann
, Maximilian Lude
, et al.
·
Family Business Review
Perceptions of Family Firms Vary by Country: Why This Matters
2024
·
Philipp Jaufenthaler
, Oliver Koll
, et al.
PDF
Bad Boys, Bad Boys, Whatcha Gonna Do…? The Fall of Brand Trust in Family Firms Following a Crisis
2019
·
Maximilian Joachim Lude
, Dinah Isabel Spitzley
, et al.
·
Academy of Management Proceedings
All We Need is Love. Do We? How and Why a Family Firm Background Affects Consumer’s Perception
2019
·
Natalie Rauschendorfer
, Dinah Isabel Spitzley
, et al.
·
Academy of Management Proceedings
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Works count:
13
Citation count:
455
H-index:
8
I10-index:
7
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