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Bilson Simamora

Observed names: Simamora Bilson, Simamora, Bilson
Observed institution: Kwik Kian Gie School of Business
ORCID: 0000-0002-6182-1588
Observed ORCID: 0000-0002-6182-1588
OpenAlex ID: A5045357470
Panduan riset perilaku konsumen
2002 · Bilson Simamora · Andalas University Repository (Andalas University) · 680
Skala Likert, Bias Penggunaan dan Jalan Keluarnya
2022 · Bilson Simamora · Jurnal Manajemen · 240
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Memenangkan pasar dengan pemasaran efektif dan profitabel
2003 · Bilson Simamora · 204
Analisis Multivariat Pemasaran
2007 · Bilson Simamora · 188
Membongkar kotak hitam konsumen
2004 · Bilson Simamora · 68
Decision, intention, expectation, willingness, and volition: Critics and comments
2022 · Bilson Simamora · Jurnal Ekonomi Perusahaan · 25
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Toward a General Theory of Consumer Motivation: a Critical Review
2021 · Bilson Simamora · JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW · 11
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Analisis Multivariate Pemasaran
2005 · Bilson Simamora · 9
The Mediating Role of Brand Trust on the Effect of Customer Experience and Engagement on Brand Loyalty: A Lesson From Bukalapak
2023 · Natalia Rebecca Audrey Wijaya, Bilson Simamora · Journal of International Conference Proceedings · 8
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Achievement goals model validation: Is the 2X2 better than the Trichotomous?
2021 · Bilson Simamora, Elisabeth Vita Mutiarawati · International Journal of Evaluation and Research in Education (IJERE) · 8
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The Effect of Using Twice's Girlband K-pop as The Brand Ambassador on Increasing The Value of The Scarlett Whitening Brand
2023 · Eileen Natassja, Bilson Simamora · Global Research on Economy Business Communication and Information · 7
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The Mediating Effect of Brand Image on the Influence of Electronic Word of Mouth Towards Purchase Intention for Somethinc Products (Case Study on Followers of the @somethincofficial TikTok Account)
2023 · Fellysia Fellysia, Bilson Simamora · Journal of International Conference Proceedings · 7
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How Proponents and Opponents Influence Achievement Motivation: The Role of the Anticipated Emotions of Other People
2021 · Bilson Simamora · Gadjah Mada International Journal of Business · 6
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Modeling Goal-directed Choice Quality: a University Context
2020 · Bilson Simamora · International Review of Management and Marketing · 6
The Impact of Price Perception and Brand Image on Attitudinal Loyalty of Innisfree Skincare Consumers
2023 · Michelle Halim, Bilson Simamora · Journal of International Conference Proceedings · 4
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The power of influencers to influence followers’ purchase willingness: The case of @titantyra
2022 · Samuel Rafenda, Bilson Simamora · Jurnal Ekonomi Perusahaan · 4
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Achievement as Gift and Prestige: Formulating Anticipated Emotion of Others as New Determinant of Consumer Motivation
2016 · Bilson Simamora · DOAJ (DOAJ: Directory of Open Access Journals) · 4
Membongkar kotak hitam konsumen / Bilson Simamora
2003 · Bilson Simamora · 4
Investigating the Features of Sales Promotions: Conceptualization and Empirical Evidence
2024 · Bilson Simamora, Syanne Emmanuella Xzyfanequo · International Review of Management and Marketing · 3
Toward A General Theory of Consumer Motivation: A Critical Review
2021 · Bilson Simamora · RePEc: Research Papers in Economics · 3
Silent Competition among Students: How Schadenfreude and Social Envy Influence Rating-based Achievement Motivation
2021 · Bilson Simamora · Journal of Educational Health and Community Psychology · 3
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Analisis multivariat pemasaran / Bilson Simamora
2005 · Bilson Simamora · 3
The power of brand ambassador Twice influences brand image and purchase intention on Scarlett Whitening beauty products
2024 · Theodora Lady Rosari, Bilson Simamora · Jurnal Ekonomi Perusahaan · 2
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Minat Beli Berbeda dari Niat Beli
2023 · Bilson Simamora · Global Research on Economy Business Communication and Information · 2
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Anticipated emotions of significant others as social influence: Can they predict students’ smoking abstinence continuance intention?
2021 · Simamora Bilson · Jurnal Ekonomi Perusahaan · 2
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Works count: 47
Citation count: 1,508
H-index: 8
I10-index: 7
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