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Author

Ying‐Kai Liao

Observed names: YING-KAI LIAO, Ying Kai Liao, Ying Liao, Ying-Kai Liao, Yingkai Liao
Institution: Nanhua University
ORCID: 0000-0003-1018-2920
Observed ORCIDs: 0000-0003-1018-2920, 0000-0003-2571-3667
OpenAlex ID: A5045432620
Understanding factors influencing information communication technology adoption behavior: The moderators of information literacy and digital skills
2017 · Tai-Kuei Yu, Mei-Lan Lin, et al. · Computers in Human Behavior · 357
Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites
2018 · Duong Hanh Tien, Adriana A. Amaya Rivas, et al. · Asia Pacific Management Review · 336
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Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention
2020 · Ying-Kai Liao, Wann-Yih Wu, et al. · Sustainability · 319
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The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions
2021 · Shu Wang, Ying-Kai Liao, et al. · Sustainability · 191
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The Integration of the Technology Acceptance Model and Value-Based Adoption Model to Study the Adoption of E-Learning: The Moderating Role of e-WOM
2022 · Ying-Kai Liao, Wann-Yih Wu, et al. · Sustainability · 170
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Unveiling the role of entrepreneurial knowledge and cognition as antecedents of entrepreneurial intention: a meta-analytic study
2022 · Ying-Kai Liao, Vu Huu Anh Nguyen, et al. · International Entrepreneurship and Management Journal · 138
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Unraveling the direct and indirect effects of entrepreneurial education and mindset on entrepreneurial intention: The moderating role of entrepreneurial passion
2022 · Ying‐Kai Liao, Vu Huu Anh Nguyen, et al. · Global Business and Organizational Excellence · 93
The Influence of Emotional Intelligence and Cultural Adaptability on Cross-Cultural Adjustment and Performance with the Mediating Effect of Cross-Cultural Competence: A Study of Expatriates in Taiwan
2021 · Ying Kai Liao, Wann-Yih Wu, et al. · Sustainability · 81
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The Integration between Service Value and Service Recovery in the Hospitality Industry: An Application of QFD and ANP
2018 · Wann-Yih Wu, Alfiyatul Qomariyah, et al. · International Journal of Hospitality Management · 79
Toward a Comprehensive Model of Green Marketing and Innovative Green Adoption: Application of a Stimulus-Organism-Response Model
2022 · Adriana Amaya Rivas, Ying-Kai Liao, et al. · Sustainability · 77
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A balanced scorecard envelopment approach to assess airlines' performance
2014 · Wann-Yih Wu, Ying-Kai Liao · Industrial Management & Data Systems · 68
A model of destination consumption, attitude, religious involvement, satisfaction, and revisit intention
2021 · Ying Kai Liao, Wann Yih Wu, et al. · Journal Of Vacation Marketing · 65
Applying conjoint analysis to evaluate consumer preferences toward subcompact cars
2013 · Wann Yih Wu, Ying Kai Liao, et al. · Expert Systems with Applications · 59
Unraveling the effects of entrepreneurial passion and entrepreneurship education on entrepreneurial intention: The moderating role of demographic characteristics
2022 · Ying‐Kai Liao, Vu Huu Anh Nguyen, et al. · Global Business and Organizational Excellence · 35
Cognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity
2017 · Ying-Kai Liao, Wann-Yih Wu, et al. · Social Behavior and Personality An International Journal · 30
The Sources and Influencing Factors of Hedonistic Consumption
2021 · Ying Liao · Psychology · 28
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An empirical model of university competitiveness and rankings: The effects of entrepreneurial behaviors and dynamic capabilities
2023 · Ying-Kai Liao, Ridhotullah Rezki Maulana Suprapto · Asia Pacific Management Review · 25
Influence of Environmental Concerns and Moral Obligation on Purchase Intention: Evidence from Cambodia
2021 · Ying-Kai Liao, Wann-Yih Wu, et al. · Asian Journal of Business Research · 18
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The antecedents of customers’ attitude and behavioral intention of using e-banking: the moderating roles of social influence and customers’ traits
2023 · Ying-Kai Liao, Hong-Loc Thi Nguyen, et al. · Journal of Financial Services Marketing · 16
The Roles of Service Recovery and Perceived Justice on Post-Recovery Satisfaction in M-Commerce
2022 · Ying Kai Liao, Chih Ying Wu, et al. · Sustainability · 16
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The mediation effects of team information processing on new product development success: revising the role of innovation orientation and team unlearning
2021 · Adriana Andrea Amaya, Wann-Yih Wu, et al. · European Journal of Innovation Management · 16
The Role of Trust on Brand Loyalty and Brand Equity
2015 · Ying‐Kai Liao · RePEc: Research Papers in Economics · 16
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The Influence of B2B Social Media Marketing and Relationship Marketing on Customer Relationship Management Effectiveness, WOM and Loyalty: A Mediator Analysis
2024 · Tuan Cong Dao, Ying-Kai Liao, et al. · International Review of Management and Marketing · 14
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How do push and pull factors affect non-vegetarians’ intention to buy plant-based meat products?
2024 · Ying-Kai Liao, Huseyin Fadullah Gungor, et al. · British Food Journal · 13
Synthesizing comprehensive models for health behavior studies: connecting dots and revealing links on health enhancement through a meta-analysis approach
2025 · Ying Kai Liao, Yo-Yu Liu, et al. · Frontiers in Psychology · 12
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Works count: 55
Citation count: 2,353
H-index: 18
I10-index: 28
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