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Umut Konuş

Observed names: Konus, U., Konuş, Umut, U KONUS, U Konus, U. Konus, Umut Konus, Umut Konuș
ORCID: 0000-0002-1631-6283
Observed ORCID: 0000-0002-1631-6283
OpenAlex ID: A5045579689
Multichannel Shopper Segments and Their Covariates☆
2008 · U KONUS, P VERHOEF, et al. · Journal of Retailing · 578
Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension
2015 · Arne De Keyser, Jeroen Schepers, et al. · International Journal of Research in Marketing · 155
The effect of search channel elimination on purchase incidence, order size and channel choice
2013 · Umut Konuş, Scott A. Neslin, et al. · International Journal of Research in Marketing · 89
Customer Responses to Channel Migration Strategies toward the E-channel
2014 · Debra Trampe, Umut Konuş, et al. · Journal of Interactive Marketing · 60
Customer Channel Migration and Firm Choice: The Effects of Cross-Channel Competition
2016 · Jing Li, Umut Konuş, et al. · International Journal of Electronic Commerce · 58
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The Hare and the Tortoise: Do Earlier Adopters of Online Channels Purchase More?
2015 · Jing Li, Umut Konuş, et al. · Journal of Retailing · 49
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Better customer insight - in real time
2012 · Emma K. Macdonald, Hugh N. Wilson, et al. · Warwick Research Archive Portal (University of Warwick) · 33
Finding the Right Voice: How CEO Communication on the Russia–Ukraine War Drives Public Engagement and Digital Activism
2024 · Kedma Hamelberg, Ko de Ruyter, et al. · Journal of Public Policy & Marketing · 16
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Introduction: Advancing understanding of mobile applications in marketing
2021 · John Dinsmore, Kunal Swani, et al. · Journal of Business Research · 9
Better customer insight - in real time : a new tool radically improves marketing research
2012 · HN Wilson, EK Macdonald, et al. · TU/e Research Portal · 9
Customer Responses to Channel Migration Strategies Toward the E-Channel
2013 · Umut Konus, Debra Trampe, et al. · SSRN Electronic Journal · 5
Communication strategies driving online health community patient awareness and engagement investigated within atrial fibrillation context
2025 · Myrthe F. Kuipers, Umut Konus, et al. · npj Digital Medicine · 4
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The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment
2023 · Anastasia Dikareva-Brugman, Jonne Y. Guyt, et al. · Journal of Interactive Marketing · 3
Never Cared For What They Say: Incorporating Customer Service Chats And Customer Relation Management Data To Enhance Churn Prediction
2024 · Bart Santing, Umut Konus · SSRN Electronic Journal · 1
Message Signals and Peer Response in an Atrial Fibrillation Online Health Community: Observational Study of Reddit Posts Using Large Language Model Annotation (Preprint)
2026 · Myrthe Freija Kuipers, Umut Konus, et al.
The CIRCULAR model: advancing public health through citizen science initiated clinical and mechanistic research in atrial fibrillation
2026 · Myrthe F. Kuipers, Maurice L. Remy, et al. · Frontiers in Public Health
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How Online Health Platform Engagement Shapes Atrial Fibrillation Treatment Attitudes: The Role of Psychological Mediators
2026 · Myrthe F. Kuipers, Joey R.F.N. Snel, et al. · Hearts
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Neutral Ratings as Implicit Negative Signals in Online Consumer Reviews
2026 · Murat Kantar, Umut Konus, et al. · SSRN Electronic Journal
Emojis for Good: How Emoji Symbolism in Brand Communication Affects Consumer Active Engagement with Sustainable Development Goals
2026 · Kedma Hamelberg, Umut Konus · SSRN Electronic Journal
What drives patient awareness and engagement in online health communities? Emotion, topic, appeal, or linguistic style: a randomized online field experiment in an atrial fibrillation community
2025 · M Kuipers, U Konus, et al. · European Heart Journal
The Effects of Emoji Symbolism on Consumer Active Engagement
2025 · Kedma Hamelberg, Umut Konus · SSRN Electronic Journal
Steering Customers to Online Channels: An Empirical Analysis of Customer Needs and Marketing Interventions
2021 · Dikareva-Brugman, A., Konus, U., et al. · UvA-DARE (University of Amsterdam)
Firm, Customer or Others Initiated Touchpoints: Which Instant Experiences Really Drive Behavior and Satisfaction Along Customer Journeys? - a Holistic Mobile-tracking Approach
2018 · Umut Konuş, Hugh N. Wilson, et al. · Global Fashion Management Conference
Beacon-Based Mobile Marketing: Implications from Consumers’ Perspective
2017 · Shiru Chen, J. Torvisco, et al. · Virtual Community of Pathological Anatomy (University of Castilla La Mancha)
How do multi-touchpoint experience affect consumer satisfaction and behavior : a real-time experience tracking approach
2015 · J Jing Li, Umut Konuş, et al. · TU/e Research Portal
Works count: 36
Citation count: 1,069
H-index: 9
I10-index: 8
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