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Author

Deepak Sangroya

ORCID: 0000-0001-8199-9984
Observed ORCIDs: 0000-0001-8199-9984, 0000-0001-9945-4763
OpenAlex ID: A5045602390
Factors influencing buying behaviour of green energy consumer
2017 · Deepak Sangroya, Jogendra Kumar Nayak · Journal of Cleaner Production · 238
Investigating consumers’ green purchase intention: Examining the role of economic value, emotional value and perceived marketplace influence
2021 · Yatish Joshi, Dwarika Prasad Uniyal, et al. · Journal of Cleaner Production · 220
A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption
2024 · Charles Jebarajakirthy, Achchuthan Sivapalan, et al. · European Journal of Marketing · 92
Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory
2022 · Haroon Iqbal Maseeh, Deepak Sangroya, et al. · Psychology and Marketing · 67
Online service failure: antecedents, moderators and consequences
2022 · Mohd Adil, Mohd Sadiq, et al. · Journal of Service Theory and Practice · 56
Modelling the predictors of young consumers' sustainable consumption intention
2019 · Yatish Joshi, Deepak Sangroya, et al. · International Journal of Nonprofit and Voluntary Sector Marketing · 47
Impact of psychological factors, university environment and sustainable behaviour on teachers' intention to incorporate inclusive education in higher education
2021 · Rahul Bodhi, Tripti Singh, et al. · International Journal of Educational Management · 25
Why consumers turn negative about the brand: antecedents and consequences of negative consumer engagement in virtual communities
2023 · Rambalak Yadav, Deepak Sangroya, et al. · Information Systems and e-Business Management · 19
Anti‐Consumption Research: A Systematic Literature Review and Research Agenda
2025 · Garima, Deepak Sangroya, et al. · International Journal of Consumer Studies · 18
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Does gamified interaction build a strong consumer-brand connection? A study of mobile applications
2021 · Deepak Sangroya, Rambalak Yadav, et al. · AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems · 18
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Exploring Relationships Between Family Firms’ Market Orientation and Innovation: Proposition of a Conceptual Framework
2021 · Sanjay Chaudhary, Deepak Sangroya, et al. · FIIB Business Review · 18
Green energy management in India for environmental benchmarking: from concept to practice
2020 · Deepak Sangroya, Gaurav Kabra, et al. · Management of Environmental Quality An International Journal · 18
Will Indian Industrial Energy Consumer Continue to Buy Green Energy?
2016 · Deepak Sangroya, Jogendra Kumar Nayak · Organization & Environment · 16
Development of wind energy in India
2015 · Deepak Sangroya, Jogendra Kumar Nayak · DergiPark (Istanbul University) · 16
The impact of market orientation on small firm performance: a configurational approach
2022 · Sanjay Chaudhary, Deepak Sangroya, et al. · International Journal of Emerging Markets · 15
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Effectiveness of state incentives for promoting wind energy: A panel data examination
2015 · Deepak Sangroya, Jogendra Nayak · Frontiers in Energy · 9
Evolution of rebranding: a structured literature review and research agenda
2025 · Deepak Sangroya, Charles Jebarajakirthy, et al. · Marketing Intelligence & Planning · 5
Tourist innovativeness: scale development and validation
2025 · Karan Grover, Victor Saha, et al. · Tourism Recreation Research · 3
Industrial Consumers Switching to Green Energy? An Application of the Theory of Market Choice Behaviour and Business Strategy
2024 · Deepak Sangroya, Yatish Joshi, et al. · Business Strategy and the Environment · 3
Evaluating the Role of State Incentives in the Deployment of Wind Energy in India
2015 · Deepak Sangroya, Jogendra Kumar Nayak · DergiPark (Istanbul University) · 3
Understanding behavioural intention to use telemedicine in healthcare: Insights from medical practitioners
2023 · Gaurav Kabra, Deepak Sangroya · AIP conference proceedings · 2
Improving students’ engagement using gamification by integrating flow theory and self determination theory
2023 · Deepak Sangroya, Gaurav Kabra · AIP conference proceedings · 2
Strengthening sustainability initiatives: a case for repositioning Australian Indigenous communities as dominant stakeholders in managing bushfire risks
2021 · Gajendra Liyanaarachchi, Sameer Deshpande, et al. · Journal of Strategic Marketing · 2
Green consumption across borders: a hybrid meta-analytic investigation exploring cultural values, human development and internet access
2025 · Achchuthan Sivapalan, Charles Jebarajakirthy, et al. · European Journal of Marketing · 1
Wind Energy in India
2024 · Deepak Sangroya, Kishore Kumar Gangwani, et al. · Routledge eBooks · 1
Works count: 31
Citation count: 912
H-index: 15
I10-index: 15
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