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Rafael Anaya‐Sánchez

Observed names: Anaya-Sánchez, Rafael, Rafael Anaya Sánchez, Rafael Anaya-Sanchez, Rafael Anaya-Sánchez
ORCID: 0000-0003-3327-2793
Observed ORCID: 0000-0003-3327-2793
OpenAlex ID: A5045611799
Behind influencer marketing: key marketing decisions and their effects on followers’ responses
2020 · Francisco J. Martínez-López, Rafael Anaya-Sánchez, et al. · Journal of Marketing Management · 465
Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use
2021 · Sebastian Molinillo, Rocío Aguilar-Illescas, et al. · Journal of Retailing and Consumer Services · 417
DMO online platforms: Image and intention to visit
2017 · Sebastian Molinillo, Francisco Liébana-Cabanillas, et al. · Tourism Management · 401
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Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites
2019 · Sebastian Molinillo, Rafael Anaya-Sánchez, et al. · Computers in Human Behavior · 379
Exploring the impacts of interactions, social presence and emotional engagement on active collaborative learning in a social web-based environment
2018 · Sebastian Molinillo, Rocío Aguilar-Illescas, et al. · Computers & Education · 353
The customer retail app experience: Implications for customer loyalty
2021 · Sebastian Molinillo, Rocío Aguilar-Illescas, et al. · Journal of Retailing and Consumer Services · 260
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Influencer marketing: brand control, commercial orientation and post credibility
2020 · Francisco J. Martínez-López, Rafael Anaya-Sánchez, et al. · Journal of Marketing Management · 196
The impact of affective and cognitive app experiences on loyalty towards retailers
2019 · Sebastian Molinillo, Antonio Navarro-García, et al. · Journal of Retailing and Consumer Services · 172
Smart city communication via social media: Analysing residents' and visitors' engagement
2019 · Sebastian Molinillo, Rafael Anaya-Sánchez, et al. · Cities · 155
Consumer engagement in an online brand community
2017 · Francisco J. Martínez-López, Rafael Anaya-Sánchez, et al. · Electronic Commerce Research and Applications · 146
Trust and loyalty in online brand communities
2020 · Rafael Anaya-Sánchez, Rocío Aguilar-Illescas, et al. · Spanish Journal of Marketing - ESIC · 114
Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience
2023 · Sebastian Molinillo, Francisco Rejón‐Guardia, et al. · Psychology and Marketing · 92
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A Social Commerce Intention Model for Traditional E-Commerce Sites
2017 · Sebastian Molinillo, Francisco Liébana-Cabanillas, et al. · Journal of theoretical and applied electronic commerce research · 78
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Impact of virtual reality experiences on destination image and visit intentions: the moderating effects of immersion, destination familiarity and sickness
2024 · Rafael Anaya-Sánchez, Francisco Rejón-Guardia, et al. · International Journal of Contemporary Hospitality Management · 71
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Brand personality: Current insights and future research directions
2023 · Víctor Calderón-Fajardo, Sebastian Molinillo, et al. · Journal of Business Research · 65
Exploring the antecedents of customers’ willingness to use service robots in restaurants
2022 · Sebastian Molinillo, Francisco Rejón-Guardia, et al. · Service Business · 61
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Social media-based collaborative learning: Exploring antecedents of attitude
2018 · Sebastian Molinillo, Rafael Anaya-Sánchez, et al. · The Internet and Higher Education · 45
Neurotourism Insights: Eye Tracking and Galvanic Analysis of Tourism Destination Brand Logos and AI Visuals
2024 · Víctor Calderón-Fajardo, Rafael Anaya-Sánchez, et al. · Tourism & Management Studies · 43
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Improving travellers' trust in restaurant review sites
2019 · Rafael Anaya-Sánchez, Sebastian Molinillo, et al. · Tourism Review · 43
The Role of Online Brand Community Engagement on the Consumer–Brand Relationship
2021 · Francisco J. Martínez-López, Rocío Aguilar-Illescas, et al. · Sustainability · 40
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Millennial Consumer Preferences in Social Commerce Web Design
2020 · Rafael Anaya-Sánchez, Juan Castro-Bonaño, et al. · Review of Business Management · 38
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Destination Image on the DMO's Platforms: Official Website and Social Media
2017 · Sebastian Molinillo, Francisco Liébana-Cabanillas, et al. · Tourism & Management Studies · 38
Understanding destination brand experience through data mining and machine learning
2024 · Víctor Calderón-Fajardo, Rafael Anaya-Sánchez, et al. · Journal of Destination Marketing & Management · 33
Promote or Perish? A brief note on academic social networking sites and academic reputation
2019 · Steven D’Alessandro, Morgan Miles, et al. · Journal of Marketing Management · 18
AI Hallucinations in Tourism: How Errors Impact Consumer Trust and Recommendation Acceptance
2026 · Francisco Rejón‐Guardia, Sebastian Molinillo, et al. · Journal of Consumer Behaviour · 16
Works count: 67
Citation count: 3,841
H-index: 23
I10-index: 28
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