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Asif Ali Safeer

Observed names: Ali Safeer, Asif; School of Management, Huazhong University of Science and Technology, Wuhan, China, SAFEER ASIF ALI, Safeer, Asif Ali
ORCID: 0000-0001-5877-1201
Observed ORCID: 0000-0001-5877-1201
OpenAlex ID: A5045758152
The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective
2020 · Asif Ali Safeer, Yuanqiong He, et al. · Asia Pacific Journal of Marketing and Logistics · 223
Role of social media marketing activities in China’s e-commerce industry: A stimulus organism response theory context
2022 · Muhammad Sohaib, Asif Ali Safeer, et al. · Frontiers in Psychology · 144
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Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm
2022 · Asif Ali Safeer, Hancheng Liu · Journal of Product & Brand Management · 132
Impact of perceived brand authenticity on consumer behavior: an evidence from generation Y in Asian perspective
2021 · Asif Ali Safeer, Yuanqiong He, et al. · International Journal of Emerging Markets · 110
Harnessing the power of brand social media marketing on consumer online impulse buying intentions: a stimulus-organism-response framework
2024 · Asif Ali Safeer · Journal of Product & Brand Management · 90
Role of brand experience in predicting consumer loyalty
2021 · Asif Ali Safeer, He Yuanqiong, et al. · Marketing Intelligence & Planning · 81
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude: a cross-cultural Asian perspective
2021 · Asif Ali Safeer, Yun Chen, et al. · Asia Pacific Journal of Marketing and Logistics · 69
Consumer Perceptions of Brand Localness and Globalness in Emerging Markets: A Cross-Cultural Context
2022 · Asif Ali Safeer, Yewang Zhou, et al. · Frontiers in Psychology · 68
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Understanding the factors affecting AI services adoption in hospitality: The role of behavioral reasons and emotional intelligence
2023 · Hafiz Muhammad Wasif Rasheed, Yun Chen, et al. · Heliyon · 58
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Effects of perceived brand localness and perceived brand globalness on consumer behavioral intentions in emerging markets
2022 · Asif Ali Safeer, Muhammad Abrar, et al. · Management Decision · 51
Transforming customers into evangelists: influence of online brand experience on relationship quality and brand evangelism in the banking industry
2023 · Asif Ali Safeer, Thanh Tiep Le · Asia Pacific Journal of Marketing and Logistics · 48
Predicting Bitcoin (BTC) Price in the Context of Economic Theories: A Machine Learning Approach
2022 · Sahar Erfanian, Yewang Zhou, et al. · Entropy · 45
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Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia
2022 · Lin Yi, Muhammad Saqib Khan, et al. · Frontiers in Psychology · 41
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Social robots: Partner or intruder in the home? The roles of self-construal, social support, and relationship intrusion in consumer preference
2023 · Yaping Chang, Yajie Gao, et al. · Technological Forecasting and Social Change · 38
Influence of social media communication on consumer purchase decisions: do luxury hotels value perceived brand authenticity, prestige, and familiarity?
2024 · Wang Qing, Asif Ali Safeer, et al. · Journal of Hospitality and Tourism Technology · 33
Role of Artificial Neural Networks Techniques in Development of Market Intelligence: A Study of Sentiment Analysis of eWOM of a Women’s Clothing Company
2021 · Zubair Nawaz, Chenhui Zhao, et al. · Journal of theoretical and applied electronic commerce research · 33
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Diagnostics of the Challenges and Potential Solutions to Improve Export Competitiveness in International Markets: The Case of Pakistani Readymade Garments Industry
2019 · Asif Ali Safeer, Yuanqiong He, et al. · Journal of Competitiveness · 18
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Role of perceived brand globalness and localness in developing consumer word-of-mouth in the hospitality industry
2023 · Asif Ali Safeer, Yewang Zhou · International Journal of Emerging Markets · 16
Navigating corporate social responsibility and customer behavior in sustainable hospitality: Role of credibility, environmental concerns, and green brand image
2025 · Asif Ali Safeer, Muhammad Abrar, et al. · Acta Psychologica · 15
Does firm-created social media communication develop brand evangelists? Role of perceived values and customer experience
2024 · Muhammad Sohaib, Asif Ali Safeer, et al. · Marketing Intelligence & Planning · 15
Innovation is creating competitive advantage: a perspective to improve the organic textile products for business growth
2019 · MUHAMMAD ABRAR, SAFEER ASIF ALI, et al. · Industria Textila · 14
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E-Marketing and Its Implementation on Developing Social Perceptions of Customers through Effective Marketing Mix of Organic Textile Products
2016 · Muhammad Abrar, Asif Ali Safeer, et al. · American Journal of Industrial and Business Management · 14
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Impact of Performance Lower Than Expectations on Work Behaviors: The Moderating Effect of Status Mutability and Mediating Role of Regulatory Focus
2021 · Nilesh Kumar, Md Yahin Hossain, et al. · Psychology Research and Behavior Management · 13
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Omnichannel Retailing in Light of Psychological Factors: A Mediated Model
2023 · Asif Ali Safeer, Iqbal Hussain, et al. · Psychology Research and Behavior Management · 11
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Crafting brand love: role of perceived brand localness, foreignness, coolness and consumer identities in digital retail banking
2024 · Asif Ali Safeer, Mehrab Nazir · International Journal of Bank Marketing · 10
Works count: 38
Citation count: 1,428
H-index: 17
I10-index: 25
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