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Hellena Mohamedy Mushi

Observed names: Dr. Hellena Mohamed Mushi, Dr. Hellena Mohamedy Mushi, Hellena Mohamed Mushi, Hellena Mushi, Mushi, Hellena Mohamedy
Institution: Mzumbe University
ORCID: 0000-0003-3377-1197
Observed ORCID: 0000-0003-3377-1197
OpenAlex ID: A5045777786
Digital marketing strategies and SMEs performance in Tanzania: insights, impact, and implications
2024 · Hellena Mohamedy Mushi · Cogent Business & Management · 58
The effect of effectuation set of means on new venture performance: flexibility principle as a mediating factor
2020 · Frida Thomas Pacho, Hellena Mushi · Journal of Entrepreneurship in Emerging Economies · 24
Moderating role of green innovation between sustainability strategies and firm performance in Tanzania
2024 · Hellena Mohamedy Mushi · Cogent Business & Management · 21
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Transforming of the Financial Landscape from 4.0 to 5.0: Exploring the Integration of Blockchain, and Artificial Intelligence
2024 · Baranidharan Subburayan, Amirdha Vasani Sankarkumar, et al. · Financial Mathematics and Fintech · 20
Intention, Government Regulation, Self-Regulatory Efficacy, Subjective Norm, Idolatry and Consumer Behaviour in Purchasing Pirated Compact Disks (CDs) in Mainland Tanzania
2020 · Hellena Mohamedy Mushi · Mediterranean Journal of Social Sciences · 6
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Enhancing Brand Loyalty in Tanzanian Public Higher Education Institutions
2025 · Hellena Mohamedy Mushi · Marketing and Branding Research · 3
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Analyzing the impact of remittance inflows on Tanzania’s social development and economic growth
2024 · Hellena Mohamedy Mushi · Cogent Economics & Finance · 3
Analyzing the Drivers of Foreign Direct Investment Inflows and their Impact on Economic Growth in Tanzania
2025 · Hellena Mohamedy Mushi, Mumtaz Ahmed · New Challenges in Accounting and Finance · 2
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Consumer behavior and counterfeit purchase in the Tanzanian mainland
2016 · Hellena Mohamedy Mushi, Nor Azila Mohd Noor · Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia) · 2
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Higher-Order Constructs of Injunctive and Descriptive Norm of Consumer Purchase Behaviour of Pirated Music Compact Discs
2024 · Hellena Mohamedy Mushi · Hometown Advertising Limited. · 1
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Factors Affecting the Usage Behaviour of Mobile Banking Services in Tanzania
2026 · Hellena Mohamedy Mushi, Nela Alam, et al. · WORLD SCIENTIFIC eBooks
Market Orientation and University Performance in Tanzania: Mediating Efficacious Leadership Style
2025 · Winfrida Robson, Hellena Mohamedy Mushi · Studies in Educational Management
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Enhancing Leadership and Job Performance in Higher Public Education in Tanzania
2020 · Dr. Hellena Mohamed Mushi, M/S Joshua Mjema (MSc), et al. · Zenodo (CERN European Organization for Nuclear Research)
The Influence of Self-Regulatory Efficacy on Consumer Purchase Behaviour of Pirated Music CDs in Tanzania
2019 · Hellena Mohamedy Mushi, Nor Azila Mohd Noor · Springer eBooks
Modeling Pirated Music Compact Discs ( CDs ) Purchase Behaviour in Tanzania Mainland
2016 · Nor Azila Bt Mohd Noor, Hellena Mohamedy Mushi · Singaporean Journal of Business Economics and Management Studies
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Service characteristics towards individual's adoption in Mobile Banking
2014 · Hellena Mohamed Mushi
Works count: 20
Citation count: 143
H-index: 5
I10-index: 4
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