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Author

Deandra Vidyanata

Observed names: Teofilus ., Vidyanata, Deandra
Institution: Universitas Ciputra
ORCID: 0000-0002-9757-9789
Observed ORCID: 0000-0002-9757-9789
OpenAlex ID: A5045846654
The Role of Brand Attitude and Brand Credibility as a Mediator of the Celebrity Endorsement Strategy to Generate Purchase Intention
2018 · Universitas Ciputra, Deandra Vidyanata, et al. · Jurnal Aplikasi Manajemen · 78
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Stimulus-organism-response (s-o-r) Model Application in Examining the Influence of Social Media Marketing on Purchase Decisions in the Healthcare Industry: the Mediating Role of Brand Trust
2022 · Deandra Vidyanata · Jurnal Aplikasi Manajemen · 33
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Understanding the Effect of Social Media Marketing on Purchase Intention : a Value-based Adoption Model
2022 · Deandra Vidyanata · Jurnal Dinamika Manajemen · 26
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Pengaruh Perceived Quality dan Perceived Value of Cost terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan pada Fresh.Co
2022 · Auryn Aprillia Chandrawati, Deandra Vidyanata · Jembatan Jurnal Ilmiah Manajemen · 19
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The Mediating Role of Customer Satisfaction on Repurchase Intention: an Evidence Fromthe Service Industry
2022 · Maureen Kusumo, Deandra Vidyanata · Jurnal Entrepreneur dan Entrepreneurship · 18
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The Mediating Role of Customer Satisfaction on the Relationship between Service Quality and Consumer Loyalty on the Hospitality Industry
2022 · Deandra Vidyanata · E-Bisnis Jurnal Ilmiah Ekonomi dan Bisnis · 18
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Determinants of Intention to Use the TikTok Application among Generation Z
2022 · Fitria Halim, Fedianty Augustinah, et al. · Ideas Jurnal Pendidikan Sosial dan Budaya · 15
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Pengaruh Entrepreneurial Education, Personality Dan Self-efficacy Terhadap Minat Berwirausaha
2021 · Anastasia Natali Abdi, Christina Whidya Utami, et al. · Jurnal Ekonomi Bisnis dan Kewirausahaan · 12
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Peran Brand Credibility Sebagai Mediasi Pengaruh Strategi Celebrity Endorsement Terhadap Brand Equity
2019 · Deandra Vidyanata · Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management · 10
Optimizing Msme Competitiveness in the Digital Era Through Innovation Capability, and Customer Relationship Management
2023 · Deandra Vidyanata, Melvin Krisdiana Djami Rane, et al. · Maker Jurnal Manajemen · 6
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Pengaruh Bauran Promosi terhadap Minat Beli dengan Mediasi Brand Image
2021 · Kevin Tan, Christina Whidya Utami, et al. · Jurnal Ilmu Manajemen · 6
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Re-examining Millennials' Intention to Continuously Use E-wallet Applications : the Role of Technology Acceptance Model
2022 · Deandra Vidyanata · Primanomics Jurnal Ekonomi & Bisnis · 4
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Analisis Sikap Kewirausahaan Sebagai Mediasi Antara Pendidikan Kewirausahaan Terhadap Intensi Kewirausahaan Di Universitas Ciputra
2020 · Nydia Wirawati, Cliff Kohardinata, et al. · PERFORMA · 4
PENGARUH DIVERSIFIKASI DAN FINANCIAL LEVERAGE TERHADAP KINERJA KEUANGAN PERUSAHAAN (Studi pada Perusahaan Manufaktur Sektor Food and Beverages yang Terdaftar di BEI periode 2012-2014)
2016 · Deandra Vidyanata, Topowijono, et al. · Jurnal Administrasi Bisnis S1 Universitas Brawijaya · 4
Analysis of Generation Z's Social Media Marketing Activities Relations on Brand Equity: Context on Fashion Products
2024 · Deandra Vidyanata, Irmal Irmal, et al. · SULTANIST Jurnal Manajemen dan Keuangan · 3
Faktor-faktor Prefrensi Konsumen Dalam Memilih Produk Furnitur Geometric Cretion
2021 · Nurul Hasanah, Christina Whidya Utami, et al. · PERFORMA · 3
Exploring the Dynamics of Parasocial Interactions with Hosts and Co-Viewers in Live-Streaming Shopping
2025 · Deandra Vidyanata · Jurnal Dinamika Manajemen · 2
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Analysis Purchase Intention of Men's Skincare: the Role of Content Marketing, Product Innovation, and Perceived Value as Predictors
2024 · Deandra Vidyanata, Rr. Chusnu Syarifa Diah Kusuma, et al. · SULTANIST Jurnal Manajemen dan Keuangan · 2
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Hedonic Browsing Behaviour and Its Impact on Impulsive Buying Among Generation Z
2024 · Vidyanata, Deandra, Junianto, Yopy, et al. · Primanomics Jurnal Ekonomi & Bisnis · 2
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Pengaruh Positif Emotion, Trust, Perceived Ease of Use Terhadap Intention to Use Pada E-commerce Di Indonesia
2023 · Naylatus Sa’adah, Auditia Setiobudi, et al. · Parsimonia - Jurnal Ekonomi dan Bisnis · 2
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Pengaruh Social Media Marketing Dan Ewom Terhadap Keputusan Pembelian Produk Start-up Business Mahasiswa
2022 · Bella Tedja Kusuma, Deandra Vidyanata · PERFORMA · 2
Proses Pelatihan Kewirausahaan Untuk Meningkatkan Kinerja Dan Kualitas Anggota Koperasi Kpsp Setiakawan Nongkojajar
2022 · Sri Nathasya Br Sitepu, Monika Teguh, et al. · Kumawula Jurnal Pengabdian Kepada Masyarakat · 2
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Value Co-destruction: Analisa Faktor Pada Start-up Business Mahasiswa [value Co-destruction: an Analysis of Factors for Business Start-up Students]
2020 · Deandra Vidyanata, Teofilus Teofilus, et al. · DeReMa (Development Research of Management) Jurnal Manajemen · 2
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Understanding Online Purchase Intention in E-commerce: the Mediating Role of Customer Engagement Between Omnichannel Integration and Influencer Credibility
2026 · Deandra Vidyanata, Ni Putu Dyah Krismawintari, et al. · SULTANIST Jurnal Manajemen dan Keuangan · 1
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The Moderating Role of Gender in Exploring Impulse Buying Behavior Among Gen Z in Live Streaming Shopping: A Stimulus-Organism-Response (SOR) Perspective
2026 · Andre Sandrianus Mario, Deandra Vidyanata · Jurnal Aplikasi Manajemen · 1
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Works count: 41
Citation count: 280
H-index: 9
I10-index: 9
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