Get started
Author

Soumya Sarkar

Institution: XIM University
ORCID: 0000-0003-2290-6981
Observed ORCID: 0000-0003-2290-6981
OpenAlex ID: A5046262328
To brand or to rebrand: Investigating the effects of rebranding on brand equity and consumer attitudes
2015 · Subhadip Roy, Soumya Sarkar · Journal of Brand Management · 45
Does CSR disclosure enhance corporate brand performance in emerging economy? Evidence from India
2021 · Soumya Sarkar, Manali Chatterjee, et al. · Journal of Indian Business Research · 39
Linking political brand image and voter perception in India : A political market orientation approach
2021 · Krishna DasGupta, Soumya Sarkar · Journal of Public Affairs · 19
Impact of Voluntary Disclosures on Corporate Brand Equity
2017 · Soumya Sarkar, Titas Bhattacharjee · Corporate Reputation Review · 14
Corporate brand alignment in business markets: a practice perspective
2020 · Piyush Pranjal, Soumya Sarkar · Marketing Intelligence & Planning · 13
Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms
2016 · Soumya Sarkar, Prashant Mishra · Journal of Strategic Marketing · 13
Sports Management in an Uncertain Environment
2023 · Bhaskar Basu, Michel Desbordes, et al. · Sports economics, management and policy · 11
Performance improvement of supplier-side e-tender-driven marketing process
2020 · Piyush Gupta, Piyush Pranjal, et al. · International Journal of Productivity and Performance Management · 8
Customer experience in pharmaceutical B2B markets: perspectives of buyers and sellers
2023 · Balaji Abraham, Soumya Sarkar, et al. · International Journal of Pharmaceutical and Healthcare Marketing · 7
Using item response theory in the assessment of the financial well-being scale: an application in Brazil and India
2023 · Mateus Canniatti Ponchio, Mayank Jyotsna Soni, et al. · International Journal of Bank Marketing · 7
Is Reality Less Real? Proliferation of Sports Documentaries in a Locked-Down World
2023 · Soumya Sarkar, Mayank Jyotsna Soni · Sports economics, management and policy · 6
Bollywood in Transition: Chiragdeep’s Reflection of the Film Industry
2020 · Soumya Sarkar, Ami Mitinkumar Shah, et al. · Emerging Economies Cases Journal · 6
A case study: How did IoT start-up Distronix change its business model to sustain growth in the pay-per-use economy
2021 · Dipankar Chakrabarti, Rohit Kumar, et al. · Journal of Information Technology Teaching Cases · 5
Spokesperson effectiveness in B2B advertising: spokesperson characteristics and posture using eye-tracking
2024 · Tanusree Dutta, Subhadip Roy, et al. · Journal of Business and Industrial Marketing · 4
Meta-Analysis of fMRI for Emotional and Cognitive States Shows Hierarchical Invariant Optimization in Brain
2022 · Anindya Pattanayak, Tanusree Dutta, et al. · Lecture notes in networks and systems · 4
Scaling an Internet of Things start-up: Can alliance strategy help?
2021 · Dipankar Chakrabarti, Soumya Sarkar, et al. · Journal of Information Technology Teaching Cases · 4
Fan Communities in Online Co-viewing of Sports: Impact of Perceived Needs and Benefits
2023 · Mayank Jyotsna Soni, Soumya Sarkar · Sports economics, management and policy · 3
‘Crazy Kiya Re’: Explaining the consumption and popularity of Hindi film songs
2015 · Madhupa Bakshi, Soumya Sarkar · South Asian Popular Culture · 3
Impression management by Indian female entrepreneurs: Mitigating investor bias in early-stage funding
2025 · Ashish Vazirani, Soumya Sarkar, et al. · Journal of Behavioral and Experimental Finance · 2
Cognitive Engineering for AI: An Octave Drawing Test for Building a Mathematical Structure of a Subconscious Mind
2022 · Anindya Pattanayak, Tanusree Dutta, et al. · Lecture notes in networks and systems · 2
Corporate branding in an emerging business market: a phenomenological perspective
2020 · Soumya Sarkar, Piyush Pranjal · International Journal of Business and Emerging Markets · 2
Conscious Entrepreneurship: An Authentic Narrative for Entrepreneurial Ventures
2024 · Kamakshi Shukla, Manmeet Kaur, et al. · Advances in marketing, customer relationship management, and e-services book series · 1
Exploring Facets of Spokesperson Effectiveness in B2B Advertising: What Works and What doesn’t? An Abstract
2020 · Subhadip Roy, Soumya Sarkar, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Mental Health, SDGs, and Spiritual Care: A Call for Legal Advocacy
2024 · Piyush Pranjal, Vani Singhal, et al. · Advances in medical education, research, and ethics (AMERE) book series
Managing Sports in Turbulent Times
2023 · Bhaskar Basu, Michel Desbordes, et al. · Sports economics, management and policy
Works count: 36
Citation count: 219
H-index: 8
I10-index: 7
Year
Topic
Type