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Ulrike de Brentani

Observed names: De Brentani, Ulrike., U de Brentani, Ulrike De Brentani
OpenAlex ID: A5046496008
The Fuzzy Front End of New Product Development for Discontinuous Innovations: A Theoretical Model
2004 · Susan E. Reid, Ulrike De Brentani · Journal of Product Innovation Management · 707
Innovative versus incremental new business services: Different keys for achieving success
2001 · U de Brentani · Journal of Product Innovation Management · 672
Success and Failure in New Industrial Services
1989 · U de Brentani · Journal of Product Innovation Management · 436
Success Factors in Developing New Business Services
1991 · Ulrike de Brentani · European Journal of Marketing · 350
Corporate Culture and Commitment: Impact on Performance of International New Product Development Programs
2004 · Ulrike De Brentani, Elko J. Kleinschmidt · Journal of Product Innovation Management · 309
Performance of Global New Product Development Programs: A Resource‐Based View
2007 · Elko J. Kleinschmidt, Ulrike De Brentani, et al. · Journal of Product Innovation Management · 279
New industrial service development: Scenarios for success and failure
1995 · Ulrike de Brentani · Journal of Business Research · 263
The Fuzzy Front‐End of Discontinuous Innovation: Insights for Research and Management
2011 · Ulrike de Brentani, Susan E. Reid · Journal of Product Innovation Management · 188
Developing new business-to-business professional services: What factors impact performance?
1996 · Ulrike de Brentani, Emmanuel Ragot · Industrial Marketing Management · 172
Success in Global New Product Development: Impact of Strategy and the Behavioral Environment of the Firm
2010 · Ulrike de Brentani, Elko J. Kleinschmidt, et al. · Journal of Product Innovation Management · 144
Developing successful new financial services for businesses
1992 · Ulrike de Brentani, Robert G. Cooper · Industrial Marketing Management · 131
How Formal Control Influences Decision‐Making Clarity and Innovation Performance
2013 · Carsten Schultz, Søren Salomo, et al. · Journal of Product Innovation Management · 112
The New Product Process in Financial Services: Strategy for Success
1993 · Ulrike de Brentani · International Journal of Bank Marketing · 105
Market Vision and Market Visioning Competence: Impact on Early Performance for Radically New, High‐Tech Products*
2010 · Susan E. Reid, Ulrike de Brentani · Journal of Product Innovation Management · 89
Criteria for screening new industrial products
1984 · Robert G. Cooper, Ulrike De Brentani · Industrial Marketing Management · 89
Managing New Product Development Teams in a Globally Dispersed NPD Program
2010 · Sören Salomo, Elko J. Keinschmidt, et al. · Journal of Product Innovation Management · 67
Information Processing and Firm‐Internal Environment Contingencies: Performance Impact on Global New Product Development
2010 · Elko Kleinschmidt, Ulrike De Brentani, et al. · Creativity and Innovation Management · 47
Do Firms Need a Custom‐Designed New Product Screening Model?
1986 · U de Brentani · Journal of Product Innovation Management · 47
Divergent thinking and market visioning competence: An early front-end radical innovation success typology
2014 · Susan E. Reid, Ulrike de Brentani, et al. · Industrial Marketing Management · 46
Market Vision and the Front End of NPD for Radical Innovation: The Impact of Moderating Effects
2012 · Susan E. Reid, Ulrike de Brentani · Journal of Product Innovation Management · 45
The Impact of Company Resources and Capabilities on Global New Product Program Performance
2015 · Ulrike de Brentani, Elko J. Kleinschmidt · Project Management Journal · 33
Firm size: Implications for achieving success in new industrial services
1995 · Ulrike de Brentani · Journal of Marketing Management · 31
Determinants of the new product screening decision A structural model analysis
1988 · Ulrike De Brentani, Cornelia Droge · International Journal of Research in Marketing · 30
Product Life‐Cycle Management and Distributor Contribution to New Product Development
2015 · Mariachiara Restuccia, Ulrike de Brentani, et al. · Journal of Product Innovation Management · 27
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Building a Measurement Model for Market Visioning Competence and Its Proposed Antecedents: Organizational Encouragement of Divergent Thinking, Divergent Thinking Attitudes, and Ideational Behavior
2014 · Susan E. Reid, Ulrike de Brentani · Journal of Product Innovation Management · 21
Works count: 34
Citation count: 4,461
H-index: 24
I10-index: 25
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