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Author

Sunhee Choi

ORCID: 0000-0002-2431-7841
Observed ORCID: 0000-0002-2431-7841
OpenAlex ID: A5046657463
The influence of corporate social responsibility appeals (CSRAs) on product sales: Which appeal types perform better?
2022 · Sunhee Choi, Dale F. Duhan, et al. · Journal of Retailing · 19
The Effects of Featured Advertising and Package Labeling on Sustainability of Cause-Related Marketing (CRM) Products
2018 · Sunhee Choi, Sangno Lee, et al. · Sustainability · 13
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The effects of price promotion depth on new and mature products
2014 · Sunhee Choi, Wesley Friske, et al. · Journal of Brand Management · 9
Eco-Packaging and its Market Performance: UPC-level Sales, Brand Spillover Effects, and Curvilinearity
2020 · Sunhee Choi, Sangno Lee · Sustainability · 8
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Cross-affinity effects of cat and dog products and corporate social responsibility appeals (CSRAs)
2025 · Sunhee Choi, Wesley Friske, et al. · Journal of Business Research · 3
An exploratory study of content evaluation in a multi-channel media environment: focusing on Netflix
2023 · Jaeyoung Choi, Sangho Yoon, et al. · The Journal of Image and Cultural Contents · 1
Pet-owner synchrony: Operationalization, application, and implications
2026 · Sunhee Choi, Wesley Friske, et al. · Journal of the Academy of Marketing Science
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Developing Customer-Based Brand Equity in Foreign Markets - Cases of Global Restaurant Franchises in China
2016 · Yuantao Fang, Sunhee Choi · Asia-Pacific Journal of Business & Commerce
Supporting Underdogs and a Limited Condition
2015 · Bangwool Han, Sunhee Choi · Asia-Pacific Journal of Business & Commerce
RA Theory as a Grand Theory of Consumer-led Nontariff Barriers
2014 · Sunhee Choi · Asia-Pacific Journal of Business & Commerce
R-A Theory as a Grand Theory of Nontariff Barriers
2014 · Sunhee Choi · 한국산업경제학회 정기학술발표대회 논문집
Works count: 11
Citation count: 53
H-index: 4
I10-index: 2
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