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John Kuria Thuo

Observed names: John K. Thuo, John Thuo
ORCID: 0000-0003-1151-3795
Observed ORCID: 0000-0003-1151-3795
OpenAlex ID: A5046683072
Effect of Perceived Attributes, Perceived Risk and Perceived Value on Usage of Online Retailing Services
2014 · Peter Misiani Mwencha, Stephen Makau Muathe, et al. · Journal of Management Research · 29
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Customer Relationship Management and Competitiveness of Commercial Banks in Kenya
2011 · John Kuria Thuo, Gituro Wainaina, et al. · University of Nairobi Research Archive (University of Nairobi) · 14
The Effect of Marketing Capabilities and Distribution Strategy on Performance of MSP Intermediary Organisations’ in Nairobi County, Kenya
2014 · Stanley Chege Karanja, Muathe SMA, et al. · Business Management and Strategy · 9
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Marketing Capability and the Performance of Mobile Service Provider Intermediary Organizations in Nairobi County, Kenya
2014 · Stephen Muathe, Stanley Chege Karanja, et al. · 5
Interactive Communication and Marketing Performance of Micro and Small Enterprises within Nyanza Region, Kenya
2023 · Kenneth Kaunda, John Kuria Thuo, et al. · African Journal of Empirical Research · 4
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Customer relationship management practices and competitiveness of commercial banks in Kenya
2011 · John Kuria Thuo · 4
Influence of Organizational Resources on the Performance of Public Universities in Kenya
2024 · Walter Otiende, Jonathan William Omolo, et al. · African Journal of Empirical Research · 1
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Business Environmental Forces and Competitive Advantage: An Empirical Study of Meetings, Incentives, Conferences and Exhibitions Facilities in Kenya
2023 · Viola Owiyo, Jonathan M. Mulwa, et al. · African Journal of Empirical Research · 1
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The impact of interactive marketing on the marketing performance of micro, small, and medium-sized enterprises (MSEs) in the Nyanza region of Kenya
2023 · Kenneth Kaunda, John Kuria Thuo, et al. · International Journal of Research in Business and Social Science (2147-4478) · 1
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An Assessment of the State of E-Commerce in Kenya
2019 · Peter Misiani Mwencha, John Kuria Thuo, et al. · 1
Factors Promoting Retention of HIV/AIDS Clients with Suspected Treatment Failure at Kakamega County
2025 · Tecla Jerotich Sum, Gladys Mengich, et al. · Pan-African Journal of Health and Environmental Science
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The intervening role of marketing effectiveness on interactive marketing and marketing performance
2025 · Kenneth Kaunda, John Kuria Thuo, et al. · International Journal of Research in Business and Social Science (2147-4478)
A Theoretical Analysis of Strategic Resources
2023 · Viola Owiyo, Jonathan Mwau Mulwa, et al. · International Research Journal of Rongo University
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Brand Relationship-Loyalty Link among Detergent Consumers in Nairobi City County, Kenya: The Mediatory Role of Customer Satisfaction
2021 · Patrick K. Gitonga, Reuben K. Njuguna, et al. · The International Journal of Humanities & Social Studies
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Emotional Attachment and Laundry Detergent Consumers’ Loyalty in Nairobi City County, Kenya
2021 · Patrick Kirimi Gitonga, Reuben K. Njuguna, et al. · The International Journal of Business & Management
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Implications of Responsive Cultures of Knowledge Sharing on Non-Financial Performance: An Empirical Study of Family Owned Micro, Small and Medium Enterprises in Migori, Kenya
2018 · Jonathan Mwau Mulwa, Maurice Ochieng Oyoo, et al.
Value of Knowledge Management as a Strategic Resource: Evaluating the Non-Financial Performance of MSMEs in Migori County, Kenya
2018 · Jonathan Mwau Mulwa, Maurice Ochieng Oyoo, et al.
Effects of Socio-cultural Online Trends on Adoption of Digital Marketing Among Universities in Kenya
2015 · Simon Obwatho, John Kuria Thuo, et al.
Effects of Economic Trends on Adoption of Digital Marketing Among Universities in Kenya
2015 · Simon Obwatho, John Kuria Thuo, et al.
Assessment of the impact of occupational health and safety programmes on employee productivity of manufacturing firms in western province, Kenya.
2013 · Ezekiel M. Makori, John Kuria Thuo, et al.
Customer Trust and Marketing Performance of Micro and Small Enterprises within Nyanza Region, Kenya
1970 · Kenneth Kaundar, John Kuria Thuo, et al. · Cradle of Knowledge African Journal of Educational and Social Science Research (The)
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Works count: 21
Citation count: 69
H-index: 4
I10-index: 2
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