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Shoubhik Dutta Roy
Institution:
MIT Art, Design and Technology University
Observed institution:
MIT Art, Design and Technology University
ORCID:
0000-0001-9376-3995
Observed ORCID:
0000-0001-9376-3995
OpenAlex ID:
A5046981804
Brand Style DNA in Consumer Products: Decoding Strategies from a Design Perspective
2021
·
Shoubhik Dutta Roy
, Wricha Mishra
·
Smart innovation, systems and technologies
·
4
Competing through brand style: A systematic approach to explain style strategies in product design
2024
·
Shoubhik Dutta Roy
, Wricha Mishra
·
The Design Journal
·
2
Product Design as a Communicator of Brand Personality: An Investigation of Three Consumer Product Categories
2025
·
Shoubhik Dutta Roy
, Wricha Mishra
·
Design science and innovation
Comparing Brand Personalities Through Product Design: A Novel Approach
2025
·
Shoubhik Dutta Roy
, Wricha Mishra
·
The International Journal of Designed Objects
Feel the Beat: Technological Innovation in Bharatanatyam Training
2025
·
Sanjog Bora
, Simone Joshi
, et al.
·
Lecture notes in mechanical engineering
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Works count:
5
Citation count:
6
H-index:
2
I10-index:
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