Author

Siyu Hou

ORCID: 0000-0003-2764-8221
Observed ORCID: 0000-0003-2764-8221
OpenAlex ID: A5047008111
2024 · Bilu Cheng, Siyu Hou · Marketing Intelligence & Planning · 12
2021 · Siyu Hou, Zhaoyang Guo, et al. · Chinese Management Studies · 7
2026 · Siyu Hou, Zhaoyang Guo, et al. · Journal of Brand Management · 1
2025 · Siyu Hou, Xiaohui Sun, et al. · Marketing Intelligence & Planning
Works count: 5
Citation count: 82
H-index: 3
I10-index: 2
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