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Rina Suthia Hayu

Observed names: Hayu, Rina Suthia, RINA SUTHIA HAYU, Rina Hayu, Rina Sutia Hayu
ORCID: 0000-0001-6771-3177
Observed ORCID: 0000-0001-6771-3177
OpenAlex ID: A5047048459
Smart Digital Content Marketing, Strategi Membidik Konsumen Millennial Indonesia
2019 · Rina Suthia Hayu · JMK (Jurnal Manajemen dan Kewirausahaan) · 45
The effect of website quality and government regulations on online impulse buying behavior
2019 · Rina Suthia Hayu, Surachman Surachman, et al. · Management Science Letters · 28
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The Effect of Trust, Perceived Risk and E-Service Quality on the Intention to Purchase of E-Commerce Consumers in Indonesia
2023 · Muhartini Salim, Rina Suthia Hayu, et al. · Journal of Madani Society · 25
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FoMO And Discounts: Why Generation Z Can't Resist Online Shopping?
2025 · Eva Sofiana, Rina Suthia Hayu · Management Analysis Journal · 22
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The Influence of Environmental Knowledge, Green Product Knowledge, Green Word of Mouth, Greenwashing, and Green Confusion as Mediator of Green Purchase Intention
2024 · Nita Aulia Eka Putri, Rina Suthia Hayu · EKOMBIS REVIEW Jurnal Ilmiah Ekonomi dan Bisnis · 21
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The Effect of Trustworthiness, Attractiveness, Expertise, and Popularity of Celebrity Endorsement
2021 · Yolanda Mayang Sari, Rina Suthia Hayu, et al. · JURNAL MANAJEMEN DAN KEWIRAUSAHAAN · 19
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Study of Online Impulsive Buying in Indonesia During Covid-19 Pandemic Outbreak
2021 · Muhartini Salim, Putri Oktaviany, et al. · Asia Pacific Management and Business Application · 15
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THE ROLE OF ENTREPRENEURSHIP ORIENTATION IN THE EFFECT OF DIGITAL MARKETING THROUGH SOCIAL MEDIA ON THE PERFORMANCE OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) IN INDONESIA
2024 · FEBZI FIONA, MUHARTINI SALIM, et al. · Journal of Sustainability Science and Management · 13
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The Effect of Hedonic and Utilitarian Values on Online Impulse Buying: Mediating Role of Browsing
2023 · Rina Suthia Hayu, Randi Friscilla Hidayat, et al. · Journal of Madani Society · 12
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Marketing performance of bread and cake small and medium business with competitive advantage as moderating variable
2020 · Muhartini Salim, Fachri Eka Saputra, et al. · Management Science Letters · 11
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The Effect of Digitalization and Social Media: Generation Z's Purchase Intentions for Somethinc Skincare Products in Indonesia
2025 · Riska Azzura Lubis, Rina Suthia Hayu · Indonesian Journal of Business and Entrepreneurship · 10
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Behavioral Intention to Re-Use Online Learning Platform
2022 · Akram Harmoni Wiardi, Trisna Murni, et al. · Journal of Health and Behavioral Science · 10
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Niat Membeli Green Product Pada Generasi Millenial Di Indonesia
2023 · Muhammad Ikhsan, Muhartini Salim, et al. · Creative Research Management Journal · 9
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Impulse buying in live streaming e-commerce: The role of social presence, social facilitation, and celebrity endorsement
2025 · Yona Rania Qonitah, Rina Suthia Hayu · Jurnal Fokus Manajemen Bisnis · 8
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Do Emotions Matter? Positive Emotions as a Mediator Between Gamification, Discounts, and Impulse Buying Among Gen Z
2025 · Tara Ratuliu, Rina Suthia Hayu · Journal of Enterprise and Development · 7
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The Influence Of Satisfaction, Trust And Price Of Consumer Loyalty On Green Product (Case In Kandang Village Society Of Bengkulu City, Which Have Been Using Energy Saving Lighting Products)
2014 · Rina Suthia Hayu · Managament Insight Jurnal Ilmiah Manajemen · 6
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Shopee Affiliate Program: Analysis of Influencer Content Marketing Strategy on Instagram
2023 · Cindhy Nurkolifah Siti Ariani, Rina Suthia Hayu · SIMAK · 5
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The Role of Performance and New Services Development on Sustainable Competitive Advantage in Indonesian Private Universities
2021 · Suwarno Suwarno, Kamaludin Kamaludin, et al. · International Journal of eBusiness and eGovernment Studies · 5
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The Role of Government Policy on the Influence of Digital Marketing Through Social Media on the Performance of Micro, Small and Medium Enterprises (MSMEs) in Indonesia
2023 · Effed Darta Hadi, Febzi Fiona, et al. · Journal of Economics Finance and Management Studies · 4
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Kualitas Produk dan Digital Marketing Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada Pengguna TOKOPEDIA
2023 · Nomy Andila, Rina Suthia Hayu · REVITALISASI · 3
“Buy Now or Be Left Behind!”: How Does Social Media Marketing, Celebrity Endorsement, Peer Pressure, and Testimonial Affect Online Impulse Buying Behaviour?
2025 · Rani Alawiah, Rina Suthia Hayu · Jurnal Ekonomi Manajemen dan Perbankan (Journal of Economics Management and Banking) · 2
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Interface Quality, Perceived Enjoyment, dan Perceived Trust terhadap Niat Pembelian Menggunakan Aplikasi E-commerce Lazada
2023 · Trecya Diyah Citra Marhaeni, Rina Suthia Hayu · REVITALISASI · 2
Online Purchase Intention on Halal Cosmetic Products in Indonesia
2023 · Rina Suthia Hayu, Monisa Angelia, et al. · Frontiers in Business and Economics · 2
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The Empowerment of MSME Actors in Rindu Hati Tourism Village through Training on Digital Marketing Utilization during the Covid-19 Pandemic.
2022 · Rina Hayu · Jurnal Abadimas Adi Buana · 2
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Analyzing the Impact of Customer Trust on Customer Satisfaction on the Tokopedia E-Commerce Platform Using a Multidimensional Approach
2024 · Muhartini Salim, Ade Tiara Yulinda, et al. · GATR Journal of Management and Marketing Review · 1
Works count: 68
Citation count: 292
H-index: 10
I10-index: 12
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