Author

Guido Ellert

Observed name: Ellert, Guido

Observed institution: Hochschule Macromedia

ORCID: 0000-0003-3555-4452

Observed ORCID: 0000-0003-3555-4452

OpenAlex ID: A5047316213

Hidden agenda in sport sponsorship – The influence of managers’ personal objectives on sport sponsorship decisions

2020 · Jan Schönberner, Herbert Woratschek, et al. · Sport Management Review · 33

Im Schatten der Sportwirtschaft

2012 · Guido Ellert · Sport und Gesellschaft · 28

The influence of alcohol on advertising perception and recall during a sports viewing experience

2014 · Guido Ellert, Guido Schafmeister, et al. · European Sport Management Quarterly · 17

“Expect the unexpected”

2015 · Guido Ellert, Guido Schafmeister, et al. · International Journal of Event and Festival Management · 15

Das Wesentliche ist unsichtbar – Wert-Kokreation und Value Capture im Sportmanagement

2019 · Herbert Woratschek, Guido Schafmeister, et al. · Springer eBooks · 9

Management im Sport

2012 · Gerd Nufer, André Bühler, et al. · 7

Value Configuration in Higher Education – Intermediate Tool Development for Teaching in Complex Uncertain Environments and Developing a Higher Education Value Framework

2017 · David Wawrzinek, Guido Ellert, et al. · Athens Journal of Education · 6

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Exploring feedback dynamics: an experimental analysis of human and computer feedback on motivation, engagement, and GRIT in secondary school students

2025 · Lizzy Heindl, Veronika Huber, et al. · Frontiers in Education · 3

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Die Empiric Research Map als Navigationshilfe im Forschungsprozess

2014 · Guido Ellert, Guido Schafmeister, et al. · WiSt - Wirtschaftswissenschaftliches Studium · 2

What’s the Purpose of Higher Education? Proposing Meso-Level Operationalizable Superordinate Strategic Goals for Higher Education Developing the Higher Education Strategy Model and Metrics (HESM & M)

2017 · David Wawrzinek, Guido Ellert, et al. · Journal of Education and Development · 1

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Co-creation in the Sport Media Network: Attention Creating and Attention Destruction Interdependencies Between Live and Media Advertisements

2016 · Guido Ellert, Simon Dallwig · Developments in marketing science: proceedings of the Academy of Marketing Science · 1

Lenkt der Blick? – Optimierungspotenzial in der Live-Kommunikation

2011 · Guido Ellert, Guido Schafmeister, et al. · Marketing Review St Gallen · 1

Konzilianz von PR und Medien im Sport

2006 · Guido Ellert · mediaTUM – the media and publications repository of the Technical University Munich (Technical University Munich) · 1

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Trust dimensions and competing mechanisms in pre-contact B2B vendor selection

2026 · Artem Rausch, Guido Ellert · Open Science Framework

Transcending language barriers in social media: A multidimensional analysis of native language influence on brand identification across European countries

2024 · Koruga, Laura, Müller, Nikolai, et al. · Econstor (Econstor)

Sponsorship Decisions : Are Managers Honest with Shareholders?

2020 · Jan Schönberner, Herbert Woratschek, et al. · ERef Bayreuth (University of Bayreuth)

How are Sport Sponsorship Decisions Made? : Revealing a Hidden Agenda in Manager's Decision-Making

2019 · Schönberner, Jan, Woratschek, Herbert, et al. · ERef Bayreuth (University of Bayreuth)

Teaching psychological processes in sports management : helping students to cope with complexity by using the "experience map”

2015 · Guido Ellert, David Wawrzinek, et al.

Works count: 20

Citation count: 124

H-index: 6

I10-index: 4