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Affendy Abu Hassim

Observed names: Abu Hassim, Affendy, Affendy A H Business School, Affendy, A.H., Hassim, Affendy Abu
ORCID: 0000-0002-3604-1782
Observed ORCID: 0000-0002-3604-1782
OpenAlex ID: A5047324029
Entrepreneurial Orientation Effects on Market Orientation and SMEs Business Performance – A SEM Approach
2015 · Abu Hassim, Affendy, Shamsudin, Mohd Farid · Knowledge Commons (Lakehead University) · 30
The Relationship between Online Shopping Environments, Sales Promotions, Website Quality, and Impulsive Buying Behaviour: A Structural Equation Modelling Approach
2019 · Asyraf, Muhammad, Mohd Fikri Ishak, et al. · Zenodo (CERN European Organization for Nuclear Research) · 7
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The global business environment and the role of cultural intelligence: systematic literature review
2025 · Affendy Abu Hassim, Nurul Syafiqah Azman, et al. · The Journal of Marketing Theory and Practice · 2
The Effects Of Instant Messaging Services On Working And Communication Quality
2019 · Anas Abudaqa, Hasan Al Mujaini, et al. · International journal of scientific and technology research · 2
The Factors University Location towards Student Choice to Private Universities
2018 · Shamsudin, Mohd Farid, Hassim, Affendy Abu · Zenodo (CERN European Organization for Nuclear Research) · 2
Exploring Factors Attracting Purchase Intention of Imported Automobile among Consumers' in Malaysia
2017 · Affendy Abu Hassim, Arwidah Ali, et al. · Zenodo (CERN European Organization for Nuclear Research) · 2
A SEM Analysis of Environment Moderation on Market Orientation and Performance
2016 · Hassim, Affendy Abu, Asmat- Nizam, Associate Professor Dr, et al. · Zenodo (CERN European Organization for Nuclear Research) · 2
Engaging with Authenticity: A Stimulus–Organism–Response Approach to TikTok Participation Intention
2026 · Affendy Abu Hassim, Khairul Shahida Shabi, et al. · International Conference on Ubiquitous Information Management and Communication (IMCOM) · 1
Exploring the Impact of Online Assessment Tools and Digital Proctoring on Academic Integrity in Higher Education: Case of Universiti Kuala Lumpur
2024 · Mohd Farid Shamsudin, Arman Hj Ahmad, et al. · Atlantis highlights in social sciences, education and humanities/Atlantis Highlights in Social Sciences, Education and Humanities · 1
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The Role of Harmonization and Employee Performance in Advancing a Sustainable Hospitality Industry
2026 · Hasrul Azwar Hasibuan, Syaifuddin Syaifuddin, et al. · Aptisi Transactions On Technopreneurship (ATT)
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Human Resource Practices, Organizational Culture, and Digital Leadership: Drivers of Employee Performance in a State-owned Plantation Company
2026 · Thamrin, Endang Maryanti, et al. · International Journal of Accounting Management Economics and Social Sciences (IJAMESC)
PDF
Shariah-Based Ethical Frameworks and Their Role in Shap-ing Islamic Finance in Asia: A Systematic Literature Review
2026 · Nurul Syafiqah Azman, Affendy Abu Hassim, et al. · Journal of Finance Integration and Business Independence
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Consumer And Commercial Practices in International Business from An Economic Perspective
2026 · Nurul Syafiqah Azman, Nasib Nasib, et al. · Journal of Business Integration Competitive
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Social Bonds and Buying Power: Exploring Digital Kinship and Consumer Behavior on TikTok
2026 · Affendy Abu Hassim, Siti Aisyah Esa, et al. · International Conference on Ubiquitous Information Management and Communication (IMCOM)
Assessing the Efficiency of Village Fund Expenditures in Infrastructure Projects: A Public Sector Financial Accounting Approach
2025 · Loly Loly, Septa Diana Nabella, et al. · Journal of Finance Integration and Business Independence
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Driving Repurchase Intention in E-Commerce: The Synergistic Role of Promotional Innovation and User Experience among Lazada Consumers
2025 · Debora Tambunan, Mega Hernawati Harefa, et al. · Journal of Business Integration Competitive
PDF
Transformational Leadership: A Bibliometric Study of Research Trends and Networks
2025 · Affendy Abu Hassim, NURUL SYAFIQAH AZMAN, et al. · SSRN Electronic Journal
The Impact of Financial Management Skills on Work Performance: A Comprehensive Analysis
2024 · Affendy Abu Hassim, Nurul Syafiqah Azman · SSRN Electronic Journal
Market Competition and Switching Cost
2016 · Milad Abdelnabi Salem, Mohd Farid Shamsudin, et al.
Works count: 33
Citation count: 50
H-index: 2
I10-index: 1
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