Get started
Author

Mekhail Mustak

Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
2020 · Mekhail Mustak, Joni Salminen, et al. · Journal of Business Research · 670
Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms
2022 · Muhammad Bilal Gulfraz, Muhammad Sufyan, et al. · Journal of Retailing and Consumer Services · 397
PDF
Customer participation and value creation: a systematic review and research implications
2013 · Mekhail Mustak, Elina Jaakkola, et al. · Managing Service Quality · 329
Deepfakes: Deceptions, mitigations, and opportunities
2022 · Mekhail Mustak, Joni Salminen, et al. · Journal of Business Research · 268
PDF
Remote work and the COVID-19 pandemic: An artificial intelligence-based topic modeling and a future agenda
2022 · Majid Aleem, Muhammad Sufyan, et al. · Journal of Business Research · 165
PDF
Customer participation management: Developing a comprehensive framework and a research agenda
2016 · Mekhail Mustak, Elina Jaakkola, et al. · Journal of service management · 131
How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation
2023 · Joni Salminen, Mekhail Mustak, et al. · Journal of Marketing Analytics · 82
PDF
A critical analysis of service ecosystems research: rethinking its premises to move forward
2020 · Mekhail Mustak, Loic Plé · Journal of Services Marketing · 75
Customer participation in knowledge intensive business services: Perceived value outcomes from a dyadic perspective
2017 · Mekhail Mustak · Industrial Marketing Management · 65
Using machine learning to develop customer insights from user-generated content
2024 · Mekhail Mustak, Heli Hallikainen, et al. · Journal of Retailing and Consumer Services · 64
Service innovation in networks: a systematic review and implications for business-to-business service innovation research
2014 · Mekhail Mustak · Journal of Business and Industrial Marketing · 58
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning
2022 · Joni Salminen, Mekhail Mustak, et al. · Journal of Interactive Marketing · 50
PDF
Self-sovereign identity adoption: Antecedents and potential outcomes
2025 · Gabriella Laatikainen, Mekhail Mustak, et al. · Technology in Society · 20
Decoding deception in the online marketplace: enhancing fake review detection with psycholinguistics and transformer models
2025 · Joni Salminen, Mekhail Mustak, et al. · Journal of Marketing Analytics · 18
How Feature Changes of a Dominant Ad Platform Shape Advertisers’ Human Agency
2022 · Joni Salminen, Bernard J. Jansen, et al. · International Journal of Electronic Commerce · 16
PDF
Free-to-Fee Transformation of Industrial Services
2021 · Mekhail Mustak, Wolfgang Ulaga, et al. · Journal of Service Research · 15
PDF
Fair compensation of crowdsourcing work: the problem of flat rates
2022 · Joni Salminen, Ahmed Mohamed Sayed Kamel, et al. · Behaviour and Information Technology · 14
PDF
Purchasing of knowledge-intensive business services: a case study of relevant factors
2016 · Eija Liisa Heikka, Mekhail Mustak · International Journal of Procurement Management · 6
Unlocking sustainable competitive advantage in developing economies with a special focus on eco-innovation and green marketing
2026 · Abdullah Al Masud, Mekhail Mustak, et al. · Discover Sustainability · 1
Enhancing Customer Participation for Superior Value Outcomes in Knowledge Intensive Business Services
2017 · Mekhail Mustak · UTUPub (University of Turku) · 1
PDF
Ensuring client participation to co-create value in knowledge intensive business services : an empirical study on Finnish software firms
2011 · Mustak, Mekhail · UTUPub (University of Turku)
PDF
Works count: 22
Citation count: 2,446
H-index: 15
I10-index: 17
Year
Topic
Type