Author

Sunxu Xu

Institution: Wenzhou Business College

Observed institutions: Wenzhou Business College, Renmin University of China

ORCID: 0000-0002-3936-5002

Observed ORCID: 0000-0002-3936-5002

OpenAlex ID: A5047392223

Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products

2022 · Ying Ding, Sunxu Xu · Marketing Letters · 24

How brand gender affects consumer preference for sweet food: The role of the association between gender and taste

2024 · Ying Ding, Yanzheng Liu, et al. · Psychology and Marketing · 12

The impact of exposure to nature on consumers’ willingness to wait

2023 · Sunxu Xu, Ying Ding · Journal of Business Research · 9

Feelings over reasons: The impact of exposure to nature on consumer decision making

2026 · Sunxu Xu, Ying Ding · Journal of Business Research · 1

Works count: 9

Citation count: 46

H-index: 3

I10-index: 2