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Sak Onkvisit
Observed institutions:
Pennsylvania State University,
Providence College,
University of South Florida,
Northeastern Illinois University,
Phetchaburi Rajabhat University,
Illinois State University,
San Jose State University,
Chicago State University
show all 8
OpenAlex ID:
A5047532655
Self-concept and Image Congruence: Some Research and Managerial Implications
1987
·
Sak Onkvisit
, John Shaw
·
Journal of Consumer Marketing
·
297
International Marketing : Analysis and Strategy
1989
·
Sak Onkvisit
, John J. Shaw
·
164
Service marketing: Image, branding, and competition
1989
·
Sak Onkvisit
, John J. Shaw
·
Business Horizons
·
146
Standardized International Advertising: Some Research Issues and Implications
1999
·
Sak Onkvisit
, John J. Shaw
·
Journal of Advertising Research
·
89
The International Dimension of Branding: Strategic Considerations and Decisions
1989
·
Sak Onkvisit
, John J. Shaw
·
International Marketing Review
·
72
International Marketing: Strategy and Theory
2008
·
John Shaw
, Sak Onkvisit
·
Routledge eBooks
·
48
Is services marketing “really” different?
1991
·
Sak Onkvisit
, John Shaw
·
Services Marketing Quarterly
·
37
International Marketing: Strategy and Theory
1990
·
Sak Onkvisit
, John J. Shaw
·
32
Global Advertising: Revolution or Myopia?
1990
·
Sak Onkvisit
, John J Shaw
·
Journal of International Consumer Marketing
·
31
Consumer Behavior: Strategy and Analysis
1994
·
Sak Onkvisit
, John J. Shaw
·
30
MARKETING THEORIES, MODELS AND GENERAL ISSUES: Is Services Marketing "Really" Different?
1991
·
Sak Onkvisit
·
Journal of Professional Services Marketing
·
25
Competition and product management: Can the product life cycle help?
1986
·
Sak Onkvisit
, John J. Shaw
·
Business Horizons
·
24
Marketing barriers in international trade
1988
·
Sak Onkvisit
, John J Shaw
·
Business Horizons
·
20
The Diffusion of Innovations Theory: Some Research Questions and Ideas
1989
·
Sak Onkvisit
, John J. Shaw
·
18
A View of Marketing and Advertising Practices in Asia and Its Meaning for Marketing Managers
1985
·
Sak Onkvisit
, John J. Shaw
·
Journal of Consumer Marketing
·
11
Myopic management: The hollow strength of American competitiveness
1991
·
Sak Onkvisit
, John J. Shaw
·
Business Horizons
·
8
Marketing research and information systems
2009
·
Sak Onkvisit
, John J. Shaw
·
7
Modifying the Retail Classification System for more Timely Marketing Strategies
1981
·
Sak Onkvisit
, John J. Shaw
·
Journal of the Academy of Marketing Science
·
7
Corporate parenting advantage: Conceptual, methodological, and empirical considerations
2021
·
Pairoj Piyawongwathana
, Sak Onkvisit
·
Journal of Global Business Insights
·
5
International Marketing Analysis and Strategy, Fourth edition
2004
·
Sak Onkvisit
·
5
International Corporate Bribery: Some Legal, Cultural, Economic, Ethical-Philosophical, and Marketing Considerations
1991
·
Sak Onkvisit
, John J Shaw
·
Journal of Global Marketing
·
5
Standardization International Advertising: Review and Critical Evaluation of the Theoretical and Empiriecal Evidence
1987
·
Sak Onkvisit
, Jeff Shaw
·
4
Information Source Usage by Prospective Home Buying Consumers
1979
·
Dennis M. Crites
, John J. Shaw
, et al.
·
Journal of the Academy of Marketing Science
·
4
Marketing/advertising concepts and principles in the international context: Universal or unique?
2004
·
Sak Onkvisit
, John J. Shaw
·
Advances in international marketing
·
3
Nature of international marketing
2025
·
Sak Onkvisit
, Michael A. Merz
, et al.
·
Routledge eBooks
·
1
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Works count:
62
Citation count:
1,094
H-index:
14
I10-index:
15
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