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Prakash Singh

Observed names: Dr. Prakash Singh, Singh, Prakash
Observed institution: Saudi Electronic University
ORCID: 0000-0001-7307-1932
Observed ORCID: 0000-0001-7307-1932
OpenAlex ID: A5047640350
Digital entrepreneurship research: A systematic review
2022 · Justin Paul, Ibrahim Alhassan, et al. · Journal of Business Research · 323
Measuring social media impact on Impulse Buying Behavior
2023 · Prakash Singh, Bhuvanesh Kumar Sharma, et al. · Cogent Business & Management · 114
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Understanding and managing customer engagement through social customer relationship management
2021 · Lokesh Arora, Prakash Singh, et al. · Journal of Decision System · 96
The role of open innovation and a normalizing mechanism of social capital in the tourism industry
2023 · Sanmugam Annamalah, Pradeep Paraman, et al. · Journal of Open Innovation Technology Market and Complexity · 88
Beyond the basics: Exploring the impact of social media marketing enablers on business success
2024 · Prakash Singh · Heliyon · 70
Consumer Behavior in the Service Industry: An Integrative Literature Review and Research Agenda
2022 · Prakash Singh, Lokesh Arora, et al. · Sustainability · 67
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How Information Technology (IT) Is Shaping Consumer Behavior in the Digital Age: A Systematic Review and Future Research Directions
2024 · Prakash Singh, Lama Khoshaim, et al. · Sustainability · 66
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What Do You Need to Know? A Systematic Review and Research Agenda on Neuromarketing Discipline
2023 · Prakash Singh, Ibrahim Alhassan, et al. · Journal of theoretical and applied electronic commerce research · 47
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What Drives or Decelerates Generation Z? An Empirical Study Navigating Consumer Buying Intentions in Online Shopping
2024 · Prakash Singh · SAGE Open · 37
Factors affecting adoption and use of M-commerce services among the customers in Saudi Arabia
2022 · Mohammad Wasiq, Amar Johri, et al. · Heliyon · 27
Standard Measuring of E-Learning to Assess the Quality Level of E-Learning Outcomes: Saudi Electronic University Case Study
2023 · Prakash Singh, Ibrahim Alhassan, et al. · Sustainability · 23
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Navigating the interplay between digital innovation and digital entrepreneurship: a systematic literature review and research agenda
2025 · Lokesh Arora, Prakash Singh · European Journal of Innovation Management · 21
RETRACTED: A southeast Asian perspective on hotel service robots: Trans diagnostic mechanics and conditional indirect effects
2023 · Pradeep Paraman, Sanmugam Annamalah, et al. · Journal of Open Innovation Technology Market and Complexity · 14
Digital Adoption of Start-Ups With E-Governance Systems: A Mediating Role of Digital Support and Awareness
2022 · Aman Sharma, Bhuvanesh Kumar Sharma, et al. · International Journal of Electronic Government Research · 12
Social media campaigns and domestic products consumption: a study on an emerging economy
2022 · Sneha Rajput, Ganesh Dash, et al. · Cogent Business & Management · 12
Navigating the Digital Dimensions of the Metaverse: A Systematic Review and Research Agenda Exploring Implications Across Industries and Customers
2024 · Prakash Singh · FIIB Business Review · 11
The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions
2025 · Prakash Singh, Lokesh Arora, et al. · SAGE Open · 10
From Enchantment to Action: How Tourists’ Experiences Drive Revisit Intention
2024 · Vimal Bhatt, Bhuvanesh Kumar Sharma, et al. · Journal of Promotion Management · 9
Vocal for Local: A Saudi Arabian Consumers’ Perspective Towards Saudi-made Products and Foreign Products
2023 · Mohammed Abdulrahman Almatrudi, Ibrahim Alhassan, et al. · Global Business Review · 8
Analysis of E-Exam practices in higher education institutions of KSA: Learners’ perspectives
2022 · G. Gokulkumari, Thamer Al-Hussain, et al. · Advances in Engineering Software · 6
Integrating AI and metaverse in value creation of customer experience: a systematic review and future research agenda
2025 · Prakash Singh, Nirma Sadamali Jayawardena · VINE Journal of Information and Knowledge Management Systems · 2
Digital Transformation Strategy in Business: A Systematic Literature Review and Future Research Agenda
2024 · Prakash Singh, Sandeep Kautish, et al. · Advances in business information systems and analytics book series · 1
BIRA 91: Where to Go from Here
2023 · Tripti Sahu, Lokesh Arora, et al. · Emerging Economies Cases Journal · 1
Social Media Influencers in Firm‐Based Marketing Campaign Phases—A Content Analysis and Future Research Agenda
2026 · Prakash Singh, Nirma Sadamali Jayawardena, et al. · Journal of Consumer Behaviour
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Investigating Metaverse Implications for Enhancing Interactive Learning in Higher Education: An Empirical Study
2026 · G. Gokul Kumari, Sager Alharthi, et al. · European Journal of Education
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Works count: 35
Citation count: 1,065
H-index: 13
I10-index: 17
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