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Serena Rovai
Observed names:
Rovai S.,
Rovai Serena,
Rovai, Serena,
SERENA ROVAI,
Serena ROVAI,
Serena Rovai (16666323)
show all 6
Institution:
Excelia Business School
Observed institutions:
Parthenope University of Naples,
Excelia Business School,
University of Milano-Bicocca,
Grenoble Ecole de Management
ORCID:
0000-0002-0311-384X
Observed ORCID:
0000-0002-0311-384X
OpenAlex ID:
A5047828726
Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective
2021
·
Wilson Ozuem
, Silvia Ranfagni
, et al.
·
Psychology and Marketing
·
150
PDF
Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theory
2023
·
Wilson Ozuem
, Michelle Willis
, et al.
·
Internet Research
·
64
PDF
Examining the role of social media influencers in service failure and recovery strategies: an empirical investigation of millennials' views
2023
·
Wilson Ozuem
, Michelle Willis
, et al.
·
Information Technology and People
·
40
PDF
Digitalisation, luxury fashion and “Chineseness”: The influence of the Chinese context for luxury brands and the online luxury consumers experience
2018
·
Serena Rovai
·
Journal of Global Fashion Marketing
·
32
Linking place brands and regional innovation: sustainable business strategies leveraging heritage
2023
·
Cecilia Pasquinelli
, Serena Rovai
, et al.
·
Regional Studies
·
29
Patterns of policy learning in the RIS3 processes of less developed regions
2020
·
Nicola Bellini
, Giulia Lazzeri
, et al.
·
Regional Studies
·
23
Managing Creativity in the Age Of Data-Driven Marketing Communication: A Model for Agencies to Improve Their Distribution and Valuation of Creativity
2022
·
Annette Kallevig
, Wilson Zuem
, et al.
·
Journal of Advertising Research
·
17
Luxury the Chinese Way
2016
·
Serena Rovai
·
Palgrave Macmillan UK eBooks
·
17
The Local Embeddedness of Foreign Campuses: The Case of Tongji University in Florence
2016
·
Nicola Bellini
, Cecilia Pasquinelli
, et al.
·
Journal of Studies in International Education
·
16
The Evolution of Luxury Consumption in China
2014
·
Serena Rovai
·
Palgrave Macmillan UK eBooks
·
13
The nature and determinants of user-generated content for dissatisfied customers: evidence from second-hand luxury fashion brands
2024
·
Wilson Ozuem
, Michelle Willis
, et al.
·
Qualitative Market Research An International Journal
·
10
PDF
HRM practices in foreign MNCs operating in the PRC: a new hybrid form?
2005
·
Serena Rovai
·
International Journal of Human Resources Development and Management
·
8
Uncovering Generation Z (Gen Z) Shoppers' Expectations in Luxury Immersive Virtual Reality ( IVR ) In‐Store Experience: The Role of Sustainability
2025
·
Serena Rovai
, Varsha Jain
·
Journal of Consumer Behaviour
·
7
Building business network relationships in the changing Chinese context: findings from Italian luxury companies
2024
·
Serena Rovai
·
Journal of Business and Industrial Marketing
·
7
Chinese Outbound Shopping Tourism: A Market-Driven Approach for the Luxury and Fashion Industry
2016
·
Serena Rovai
·
Symphonya Emerging Issues in Management
·
6
PDF
Recruiting high‐tech managerial talents in China: an institutional perspective
2008
·
Serena Rovai
·
Journal of Technology Management in China
·
6
AI in the Luxury In-Store Atmospherics
2023
·
Serena Rovai
, Cecilia Pasquinelli
, et al.
·
Symphonya Emerging Issues in Management
·
5
PDF
Dynamics of user-generated content and service failure recovery: evidence from millennials
2023
·
Wilson Ozuem
, Michelle Willis
, et al.
·
Qualitative Market Research An International Journal
·
5
PDF
Linking sustainability to consumer brand engagement in omnichannel communication of luxury fashion brands
2026
·
Costanza Dasmi
, Olga Nechaeva
, et al.
·
Journal of Consumer Marketing
·
4
PDF
Made in Italy and the Luxury Market: Heritage, Sustainability and Innovation
2023
·
Serena Rovai
, Manuela De Carlo
·
Routledge eBooks
·
4
Luxury Branding and Digitalisation: The Case of European Brands in China
2017
·
Serena Rovai
·
Springer series in fashion business
·
4
Education and human resources management in high‐tech organisations in China
2010
·
Serena Rovai
·
Journal of Knowledge-based Innovation in China
·
4
Female entrepreneur brand building: Leveraging gender in sustainable fashion
2025
·
Cecilia Pasquinelli
, Giulia Monteverde
, et al.
·
Journal of Global Fashion Marketing
·
1
Case Study Cucinelli
2023
·
Susanne Rank
, Serena Rovai
·
Routledge eBooks
·
1
Sustainability Through the “Nested” Luxury Retail Experience
2022
·
Cecilia Pasquinelli
, Serena Rovai
·
Symphonya Emerging Issues in Management
·
1
PDF
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Works count:
71
Citation count:
482
H-index:
10
I10-index:
11
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