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Author

Y. Anjel Raj

Observed name: Anjel Raj Y.
Institution: GNA University
ORCID: 0000-0003-3591-0672
Observed ORCID: 0000-0003-3591-0672
OpenAlex ID: A5048003021
Electric vehicle adoption toward sustainable transportation solution: key drivers and implications
2024 · Hemalatha J., Anjel Raj Y., et al. · International Journal of Energy Sector Management · 15
Validating the potential measures of e-brand trust and e-brand loyalty: an examination using SEM
2022 · Y. Anjel Raj, J. Hemalatha, et al. · International Journal of Electronic Marketing and Retailing · 3
Digital Payment Systems and Their Transformative Role in Modern Marketing Strategies
2026 · Y. Anjel Raj · IGI Global eBooks · 1
A Bibliometric Study on Effect of Social Media Marketing on Customer Engagement
2021 · Anjel Raj Y., J. Hemalatha, et al. · Turkish Online Journal of Qualitative Inquiry · 1
Soil to Software: Transforming Agripreneurship With Sustainability and AI
2026 · Y. Anjel Raj · Advances in computational intelligence and robotics book series
The Human Side of AI
2026 · Y. Anjel Raj · Advances in computational intelligence and robotics book series
Automation to Authenticity: Managing Brand Reputation Amid AI-Generated Content
2026 · Y. Anjel Raj · Advances in computational intelligence and robotics book series
Clicks to Consciousness Advancing Social Responsibility in Sustainable E-Commerce
2026 · Y. Anjel Raj · IGI Global eBooks
The Soul of Business Learning Integrating AI With Human-Centred Education
2026 · Anjel Raj Y. · Advances in computational intelligence and robotics book series
Paws and Influence: The Power of Petfluencers in Modern Branding
2025 · Anjel Raj Y., J. Hemalatha · IGI Global eBooks
Impact of e-brand experience on loyalty: mediating role of e-brand engagement and trust
2025 · J. Hemalatha, Y. Anjel Raj, et al. · International Journal of Services Economics and Management
Ascertaining the effectiveness of social media marketing activities on purchase intention and the moderation effect of consumer trust
2025 · Y. Anjel Raj, J. Hemalatha, et al. · International Journal of Business Innovation and Research
Works count: 12
Citation count: 20
H-index: 2
I10-index: 1
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