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Katrin Zulauf

Observed names: Katrin ZULAUF, Zulauf, Katrin
ORCID: 0000-0003-3042-1239
Observed ORCIDs: 0000-0003-3042-1239, 0000-0002-0282-0577
OpenAlex ID: A5048249038
Green supply chain management in food retailing: survey-based evidence in Croatia
2018 · Kristina Petljak, Katrin Zulauf, et al. · Supply Chain Management An International Journal · 124
Virtual Reality Experience of Mega Sports Events: A Technology Acceptance Study
2022 · Ludovica Capasa, Katrin Zulauf, et al. · Journal of theoretical and applied electronic commerce research · 71
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Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles
2024 · Elena Higueras‐Castillo, Francisco Liébana‐Cabanillas, et al. · Sustainable Development · 56
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How Digitalization Changes the Internationalization of Entrepreneurial Firms: Theoretical Considerations and Empirical Evidence
2013 · University of Kassel, Andreas WITTKOP, et al. · Management Dynamics in the Knowledge Economy · 44
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Online Shopping Therapy: If You Want to Be Happy, Shop around
2021 · Katrin Zulauf, Ralf Wagner · Journal of International Consumer Marketing · 39
Trash to treasure: Gamification and informed recycling behavior
2024 · Silvia Venturi, Katrin Zulauf, et al. · Resources Conservation and Recycling · 36
A taste of rural: Exploring the uncaptured value of tourism in Basilicata
2024 · Stella Moliterni, Katrin Zulauf, et al. · Tourism Management · 35
Urban and Rural Sustainability: Divergent Concepts and Their Consequences for Marketing
2021 · Katrin Zulauf, Ralf Wagner · Frontiers in Sustainability · 31
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The bidirectionality of buying behavior and risk perception: an exploratory study
2021 · Katrin Zulauf, F. Schneider Cechella, et al. · The International Review of Retail Distribution and Consumer Research · 23
Shared experiences and awareness from learning in a student multicultural environment
2018 · Dolores Sanchez Bengoa, Stephane Ganassali, et al. · Journal of International Education in Business · 8
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A Review of Brand Love: Conceptual Considerations and Their Relevance for Business
2015 · Sarah Schlobohm, Katrin Zulauf, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 7
Voltage variations: Unraveling electric vehicle appeal in urban vs. rural areas
2025 · Elena Higueras-Castillo, Katrin Zulauf, et al. · Cities · 2
Countering Negotiation Power Asymmetries by Using the Adjusted Winner Algorithm
2023 · Katrin Zulauf, Ralf Wagner · Operations Research Forum · 2
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Negotiation Power and the Impact of Gender Differences
2021 · Katrin Zulauf, Ralf Wagner · Businesses · 2
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Intuitive and Deliberative Decision-Making in Negotiations
2021 · Katrin Zulauf, Ralf Wagner · Management Dynamics in the Knowledge Economy · 2
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Changed Buying Behavior in the Corona Pandemic: Perceived Risk and it Effects
2020 · Katrin Zulauf, Ralf Wagner, et al. · 2
Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary
2016 · Kovacs, David, Ürkmez, Taylan, et al. · RePEc: Research Papers in Economics · 2
Some Have Other Crisis Concerns: Antecedents of Anxiety while Grocery Shopping
2022 · Katrin Zulauf, Ralf Wagner · Management Dynamics in the Knowledge Economy · 1
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Corporate Influencer in der Veranstaltungsbranche – Aufbau sowie Chancen und Herausforderungen für die Unternehmenskommunikation
2026 · Huber, Lea, Spomer, Olga, et al. · Publication Server of Goethe University Frankfurt am Main (Goethe University Frankfurt)
Urban Car-Sharing Viability in the Knowledge Economy: A Monte Carlo-Based Planning Tool for Shared Mobility Policy
2025 · Matteo SAGLIA, Katrin ZULAUF, et al. · Management Dynamics in the Knowledge Economy
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Report for Chambers of Commerce and Start-up Centres
2017 · Katrin Zulauf, Ralf Wagner, et al. · Kobra (Universitätsbibliothek Kassel)
Report for Politicians
2017 · Katrin Zulauf, Lisa Zink, et al. · Kobra (Universitätsbibliothek Kassel)
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Output 5 ― Evaluation-Tool
2017 · Ralf Wagner, Katrin Zulauf, et al. · Kobra (Universitätsbibliothek Kassel)
Exploring Country Institutional Profiles on Entrepreneurial Orientation
2016 · Emilia Cubero Dudinskaya, Birgit Hagen, et al.
Works count: 26
Citation count: 487
H-index: 9
I10-index: 9
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