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Linda Narh
Institution:
University of Professional Studies
Observed institutions:
University of Ghana,
University of Professional Studies
ORCID:
0000-0002-5256-5375
Observed ORCID:
0000-0002-5256-5375
OpenAlex ID:
A5048568430
Brand avoidance: underlying protocols and a practical scale
2019
·
Raphael Odoom
, John Paul Kosiba
, et al.
·
Journal of Product & Brand Management
·
87
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
2023
·
Linda Narh
, Raphael Odoom
, et al.
·
Journal of Brand Management
·
6
Enhancing Digital Marketing Performance of Small Agro-Processing Enterprises: The Role of Absorptive Capacity, Branding Capability, and Brand Orientation
2025
·
Isaac Mensah
, Linda Narh
·
Journal of African Business
·
2
The Effect of Social Media Content Capabilities on Influencer Success in Ghana
2025
·
Linda Narh
, Kofi Jr.
, et al.
·
Journal of Academy of Business and Economics
Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract
2020
·
Linda Narh
, Mahmoud A. Mahmoud
, et al.
·
Developments in marketing science: proceedings of the Academy of Marketing Science
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Works count:
5
Citation count:
95
H-index:
2
I10-index:
1
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