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Oksana Yashkina

Observed names: O.I. Yashkina, Yashkina, Oksana, О. І. Яшкіна, О. Яшкіна
ORCID: 0000-0002-8028-575X
Observed ORCID: 0000-0002-8028-575X
OpenAlex ID: A5048702580
Digital Marketing in the Survival and Growth Strategies of Small and Medium-Sized Businesses During the War in Ukraine
2024 · Mykhailo Oklander, Oksana Yashkina, et al. · Marketing and Management of Innovations · 63
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Analysis of technological innovations in digital marketing
2018 · Mykhailo Oklander, Tatyana Oklander, et al. · Eastern-European Journal of Enterprise Technologies · 50
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Marketing research trends: online panels and online communities
2018 · M.A. Oklander, T.O. Oklander, et al. · Marketing and Management of Innovations · 28
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Economic aspects of Industry 4.0 marketing technologies implementation in the agricultural sector of Ukraine
2024 · Mykhailo Oklander, Oksana Yashkina, et al. · Ekonomika APK · 21
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Analysis of the model of consumer behavior in the healthy products segment as a perspective for the inclusive marketing development
2021 · Nataliia Letunovska, Oksana Yashkina, et al. · Marketing and Management of Innovations · 21
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Methodical Approach To Calculating Information Value In Pricing Policy In Supply Chains
2021 · Mykhailo Oklander, Оlena Chukurna, et al. · Studies of Applied Economics · 14
Minimization of transportation risks in logistics by choosing a cargo delivery route with the minimal projected number of road accidents
2019 · Mykhailo Oklander, Oksana Yashkina, et al. · Eastern-European Journal of Enterprise Technologies · 10
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Artificial Intelligence in Mobile Marketing: Conditions, Obstacles and Prospects of Using
2020 · Oksana Yashkina, Marina Chaikovska, et al. · Marketing and Digital Technologies · 9
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Development of the subsystem of forecasting for the system of marketing information management at an industrial enterprise
2017 · Mykhailo Oklander, Tatyana Oklander, et al. · Eastern-European Journal of Enterprise Technologies · 7
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Systematization of research on the use of artificial intelligence in the transformation of marketing strategies of e-commerce enterprises
2024 · Vitalii Serbin, Oksana Yashkina · Marketing and Digital Technologies · 3
The Impact of Russian Aggression On Ties Between Ukrainians and Russians
2024 · Olena Davlikanova, Oksana Yashkina, et al. · SocioEconomic Challenges · 2
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The strategies of the Internet-Marketing instruments choice in accordance with the business model of the company on the web
2021 · Oksana Yashkina, Mykyta Saveliev · Marketing and Digital Technologies · 2
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Markreting consumption of consumers for improvement of wine quality
2018 · Oksana Yashkina, Natalia Syrotiuk · Marketing and Digital Technologies · 2
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Marketing Research of the Market of Technologies of Virtual and Additional Reality in Ukraine
2018 · Oksana Yashkina, Roman Odinokov · Marketing and Digital Technologies · 2
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Three-Stage Model for Assessing Marketing Risks and Selecting an Optimal Strategy
2026 · Oksana Yashkina, Olha Hura, et al. · Marketing and Digital Technologies
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A comprehensive strategy for promoting 3D-printed products to new markets through consumer experience management
2025 · Andrii Letnytskii, Oksana Yashkina · Marketing and Digital Technologies
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Analysis of Competitive Digital Strategies of Online Military Ammunition Stores in Ukraine
2025 · Vitaliy Serbin, Oksana Yashkina · Business Navigator
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Теоретичні Аспекти Відновлення Та Розвитку Соціальної Інфраструктури України На Засадах Екологічного Менеджменту
2024 · І. А. Ажаман, О. І. Яшкіна, et al. · Efektyvna ekonomika
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Relationship Between Gender Stereotype Consumers of Adverting and their Attitude Towards Sexist Advertising
2021 · Olena Buchynska, Elena Davlikanova, et al. · Marketing and Digital Technologies
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Innovation Economic Development: Institutional and Organizational Dimension : international collective monograph
2021 · Khrapkina, Valentina, Ganushchak, Tatiana, et al. · Electronic Kyiv-Mohyla Academy Institutional Repository (National University of Kyiv-Mohyla Academy)
Categorization B2b Clients as a Basic Tool for Managing Loyalty
2020 · Oksana Yashkina, Viktoriia Sinkovska · PROBLEMS OF SYSTEMIC APPROACH IN THE ECONOMY
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Methods of sales forecasting in a marketing information system of the industrial enterprises
2016 · A Yankovoy, Oksana Yashkina · Экономика: реалии времени
The marketing information system of industrial enterprises in the context forecasting research
2015 · Ivanov Yu.B., Oksana Yashkina · Экономика: реалии времени
Modeling of auto companies` innovations diffusion.
2014 · Oksana Yashkina, О. І. Яшкіна, et al.
Innovation Marketing in Ecological Market Considering an Example of “alyus” Llc
2013 · Valentina Nikitina, Oksana Yashkina · Institutional Repository National Mining University of Ukraine (National Mining University of Ukraine)
Works count: 33
Citation count: 243
H-index: 9
I10-index: 7
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