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Nguyen Ngoc Hien

Observed names: NGUYỄN NGỌC HIỀN, Ngoc Hien Nguyen
ORCID: 0000-0002-3093-9065
Observed ORCID: 0000-0002-3093-9065
OpenAlex ID: A5049026628
The effect of country-of-origin image on purchase intention: The mediating role of brand image and brand evaluation
2019 · Nguyen Ngoc Hien, Nguyen Nguyen Phuong, et al. · Management Science Letters · 215
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The effect of digital marketing transformation trends on consumers’ purchase intention in B2B businesses: The moderating role of brand awareness
2022 · Nguyen Ngoc Hien, Tran Nguyen Huynh Nhu · Cogent Business & Management · 149
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Customer Responses to Airline Service Failure: Perspectives from Expectation Disconfirmation Theory
2024 · Nguyen Ngoc Hien, Nguyen Thanh Long, et al. · SAGE Open · 55
Exploring the impact of dynamic environment and CEO’s psychology characteristics on using management accounting system
2020 · Vo Tan Liem, Nguyen Ngoc Hien · Cogent Business & Management · 47
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A study of user’s m-wallet usage behavior: The role of long-term orientation and perceived value
2021 · Nguyen Tran Le Na, Nguyen Ngoc Hien · Cogent Business & Management · 43
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The impact of managers' attitudes towards environmental management accounting and green competitive advantage in Vietnam manufacturers
2024 · Vo Tan Liem, Nguyen Ngoc Hien · Heliyon · 39
The tendency of consumers to use online travel agencies from the perspective of the valence framework: The role of openness to change and compatibility
2023 · Nguyen Ngoc Hien, Liem Tan Vo, et al. · Journal of Open Innovation Technology Market and Complexity · 38
The impact of manager’s demographic characteristics on prospector strategy, use of management accounting systems and financial performance
2020 · Vo Tan Liem, Nguyen Ngoc Hien · JOURNAL OF INTERNATIONAL STUDIES · 29
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Customer pressure and environmental stewardship: The moderator role of perceived benefit by managers
2024 · Vo Tan Liem, Nguyen Ngoc Hien · PLoS ONE · 13
The Impact of Historical Performance and Managerial Risk-taking Propensity on the Behavior of Choosing Prospector Strategy and Using Strategic Management Accounting Information in Viet Nam Manufacturer
2023 · Liem Tan Vo, Nhi Van Vo, et al. · SAGE Open · 10
The impact of sustainable tourism experiential value on customer value co-creation behavior
2026 · Nguyen Ngoc Hien, Danh Xuan Luu · Tourism and Hospitality Research · 7
Country-of-Brand, Corporate Social Responsibility and Customer Responds: Moderating Role of Country-of-Manufacture and Corporate Reputation
2024 · Nguyen Ngoc Hien, Nguyen Thanh Long, et al. · Global Business Review · 7
Factors Influencing Students’ Dropout Intentions in Ho Chi Minh City, Vietnam
2023 · Cam Binh Mai, Nha Ghi Tran, et al. · International Journal of Cognitive Research in Science Engineering and Education · 6
Behavioral reasoning theory perspectives on voluntary social insurance: The roles of collectivism and long‐term orientation
2024 · Nguyen Ngoc Hien, Vo Tan Liem, et al. · Asian Social Work and Policy Review · 5
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The effects of aesthetics on consumer responses: the moderating effect of gender and perceived price
2021 · Nguyen Thi Nhu Mai, Nguyen Ngoc Long, et al. · International Journal of Applied Decision Sciences · 5
The Impact of Green Transformational Leadership on Green Production Strategy, Environmental Management Accounting and Environmental Performance: The Moderator Role of Perceived Environmental Uncertainty
2026 · Vo Tan Liem, Nguyen Ngoc Hien · SAGE Open · 4
Determinants of AI‐Integrated E‐Commerce Acceptance: The Roles of Personal Innovativeness, Self‐Efficacy, Compatibility, and Curiosity
2026 · Nguyen Ngoc Hien, Danh Xuan Luu, et al. · Human Behavior and Emerging Technologies · 3
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Barriers to the Adoption of Sharing-Based Accommodations: The Role of Personal Innovativeness and Compatibility
2024 · Nguyen Thanh Long, Danh Xuan Luu, et al. · SAGE Open · 2
The effects of real estate business on revenue accounting in Vietnam’s real estate enterprises
2022 · Nguyen Ngoc Hien · Ho Chi Minh City Open University Journal of Science- Economics and Business Administration · 2
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The Effects of Smartphone Advertising on Consumers’ Purchase Intention
2020 · NGUYỄN NGỌC HIỀN · Journal of Science and Technology - IUH · 1
Factors affecting the use of cost management system information and financial performance in Vietnam manufacturers
2025 · Nguyen Ngoc Hien, Vo Tan Liem · International Journal of Revenue Management
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Works count: 21
Citation count: 680
H-index: 10
I10-index: 10
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