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Gérard Tocquer

Observed names: Dr Gerard Tocquer, Gerard Tocquer, Tocquer, Gerard, Tocquer, Gerard A., Tocquer, Gérard
ORCID: 0000-0001-8362-166X
Observed ORCID: 0000-0001-8362-166X
OpenAlex ID: A5049168959
Service brand equity and employee brand commitment
2010 · Narumon Kimpakorn, Gerard Tocquer · Journal of Services Marketing · 268
Employees' commitment to brands in the service sector: Luxury hotel chains in Thailand
2008 · Narumon Kimpakorn, Gerard Tocquer · Journal of Brand Management · 218
Customer Experience, Brand Image and Customer Loyalty in Telecommunication Services
2012 · Gérard Tocquer · 24
Marketing du tourisme
1999 · Gérard Tocquer, Michel Zins, et al. · Medical Entomology and Zoology · 16
Branding and Customer Experience in the Wireless Telecommunication Industry
2012 · Juthamard Sirapracha, Gerard Tocquer · International Journal of Trade Economics and Finance · 11
Service Asia: How the Tigers Can Keep their Stripes
1998 · Chan Cudennec, Gérard Tocquer · Medical Entomology and Zoology · 5
Customer Experience and Mobile Application Design
2023 · Shuli Guo, Gerard Tocquer · 4
Pepsodent: marketing strategy at the bottom of the pyramid
2017 · Gerard Tocquer · Emerald Emerging Markets Case Studies · 1
Les sources d'avantages concurrentiels dans les services : une approche basée sur les compétences
1995 · Gérard Tocquer · 1
L'utilisation de modèle de type "expectancy value" pour la segmentation de marche
1976 · Gérard Tocquer
L'utilisation de modèle de type "expectancy value" pour la segmentation de marche
1976 · Tocquer, Gérard · Knowledge UdeS (Institutional Deposit of the University of Sherbrooke)
Works count: 14
Citation count: 548
H-index: 5
I10-index: 5
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