Get started
Author

S. Selvabaskar

Observed names: Dr. S. Selvabaskar, Dr.S. Selvabaskar, S Selvabaskar, S. Selvahaskar, Selvabaskar S, Selvabaskar S., Selvabaskar Sivasankara, Sivasankara Gandhi Selvabaskar
Institution: SASTRA University
ORCID: 0000-0003-3789-2754
Observed ORCID: 0000-0003-3789-2754
OpenAlex ID: A5049180473
Theories, techniques and strategies of sustainable circular economy: a systematic literature review
2025 · R. Purushothaman, R. Alamelu, et al. · Discover Sustainability · 56
PDF
Glass Ceiling and Glass Escalator - An Ultimate Gender Divide in Urban Vicinity
2016 · R. Amudha, L. Cresenta Shakila Motha, et al. · Indian Journal of Science and Technology · 15
Correlates of Employee Compensation and Commitment
2015 · R. Alamelu, S.T. Surulivel, et al. · Mediterranean Journal of Social Sciences · 14
PDF
AI-Powered Branding: Enhancing Consumer Experience in Emerging Markets
2024 · S. Sekarini, S. Selvabaskar · Advances in marketing, customer relationship management, and e-services book series · 13
Preference of e-Bike by Women in India–a Niche Market for Auto Manufacturers
2015 · Ramachandran Alamelu, Chandrasekaran Sivasundaram Anushan, et al. · Verslas teorija ir praktika · 13
PDF
Sentiment Analysis in Financial Markets: Using NLP to Predict Stock Price from News and Social Media Data
2025 · S T Surulivel, M Ashfaq Sultan, et al. · International Conference on Visual Analytics and Data Visualization (ICVADV) · 9
The effect of digital communication technologies in retail supply chain management: Evidence from Indian small retailers
2023 · M. Karthik Ram, S. Selvabaskar, et al. · Journal of Future Sustainability · 9
PDF
Micro-insurance: A mechanism for women empowerment through self help group linked LIC
2014 · R. Amudha, S. Selvabaskar, et al. · International Conference on Science Engineering and Management Research · 9
Drivers of Zoomers' OTT Consumption - Uses & Gratifications Theory Approach
2022 · Rajarathi Karunakaran, Selvabaskar S · International Conference for Advancement in Technology (ICONAT) · 7
Intention to use mobile payment systems among unorganised retailers in India
2023 · M. Karthik Ram, S. Selvabaskar · Journal of payments strategy & systems · 6
Mobile application adoption in business by the unorganized retailers and expanding the con-structs by using TAM, DOI, TOE theories
2023 · M. Karthik Ram, S. Selvabaskar, et al. · Management Science Letters · 4
PDF
Factors Contributing and Curtailing Online Shopping Behavior: A Factor Analysis Approach
2016 · S. C. Sivasundaram Anushan, S. Selvabaskar, et al. · Indian Journal of Science and Technology · 4
A study on work-place stress and its management — A Structural Equation Model (SEM) approach
2014 · S. T. Surulivel, R. Alamelu, et al. · International Conference on Science Engineering and Management Research · 4
Examining New Media Consumption from the standpoint of OTT Streaming Services
2023 · Rajarathi Karunakaran, Selvabaskar S, et al. · Petra International Journal of Business Studies · 3
PDF
Digital Technology Adoption and its Usage Among Unorganized Retailers
2022 · M. Karthik Ram, S. Selvabaskar · Interdisciplinary Research in Technology and Management (IRTM) · 3
Consumer Perception and Attitude towards the Usage of M-Health Applications
2017 · S. Selvabaskar, K. G. Prasanna Sivagami, et al. · Research Journal of Pharmacy and Technology · 3
Factors Influencing Purchase of Fake FMCG Products among Urban and Rural Consumers – An Empirical Analysis
2016 · R. Alamelu, S. T. Surulivel, et al. · Indian Journal of Science and Technology · 3
Intelligent Deep Learning Systems for Predicting Customer Purchase Intentions in Phygital Retail Industry
2025 · Selvabaskar S, Sekarini S · International Conference on Emerging Trends in Industry 4.0 Technologies (ICETI4T) · 2
Fuzzy Feature Engineering Integrated Artificial Neural Network for Stock Market Index Prediction
2025 · S.T Surulivel, K. Ajithkumar, et al. · International Conference on Visual Analytics and Data Visualization (ICVADV) · 2
Quantifying the New Media Literacy of Rural People: An Online Video Entertainment Perspective
2022 · Rajarathi Karunakaran, Selvabaskar S · Interdisciplinary Research in Technology and Management (IRTM) · 2
Power Savings and Energy Consumptions Amoung Households: A Planned Behaviour Theory Approach
2018 · S.T. Surulivel, S. Selvabaskar, et al. · International Conference on Computation of Power, Energy, Information and Communication (ICCPEIC) · 2
Human-machine interaction in banking industry with special reference to ATM services
2017 · S. T. Surulivel, K. Nigama, et al. · International Conference on Intelligent Sustainable Systems (ICISS) · 2
Measuring Service Quality Dimension of Mobile Service Provider by University Student’s Perspective in Indian Scenario - A Structural Equation Model (SEM) Approach
2016 · S. T. Surulivel, S. Selvabaskar, et al. · Indian Journal of Science and Technology · 2
Understanding the ‘Digital Divide’ - An Investigation of Mobile and Mobile Service Usage among Rural and Urban Consumers in Delta Districts of Tamil Nadu
2016 · S. Selvabaskar, R. Alamelu, et al. · Indian Journal of Science and Technology · 2
Analysing the Predictive Accuracy of Machine Learning Models in Stock Price Forecasting
2026 · S. T Surulivel, Nandhini Priya A, et al. · International Conference on Artificial Intelligence and Machine Learning Applications Theme: Healthcare and Internet of Things (AIMLA) · 1
Works count: 57
Citation count: 199
H-index: 8
I10-index: 5
Year
Topic
Type