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Chuan Huat Ong

Observed names: C. H. Ong, Dr Ong Chuan Huat, Ong Chuan Huat, Ong Chuanhuat
ORCID: 0000-0002-7426-8697
Observed ORCID: 0000-0002-7426-8697
OpenAlex ID: A5049206452
Impact of brand experience on loyalty
2018 · Chuan Huat Ong, Heng Wei Lee, et al. · Journal of Hospitality Marketing & Management · 216
Social media communication with intensified pandemic fears: evaluating the relative impact of user- and firm-generated content on brand loyalty
2022 · Lee Heng Wei, Ong Chuan Huat, et al. · Asia-Pacific Journal of Business Administration · 42
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
2023 · Lee Heng Wei, Ong Chuan Huat, et al. · International Marketing Review · 39
Brand Experience, Trust Components, and Customer Loyalty: Sustainable Malaysian SME Brands Study
2015 · Chuan Huat Ong, Salniza Md. Salleh · Asian Social Science · 29
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The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME Brands
2016 · Chuan Huat Ong, Salniza Md. Salleh, et al. · Gadjah Mada International Journal of Business · 23
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Influence of brand experience and personality on loyalty dimensions: evidence from successful Malaysian SME brands
2015 · Chuan Huat Ong, Salniza Md. Salleh, et al. · Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia) · 8
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Why Do Customers Keep Coming Back? The Moderating Role of Customer Perception of Influencer Marketing in Brand Attachment and Repurchase Behavior
2025 · Wan Li, Chuan Huat Ong, et al. · Journal of Promotion Management · 4
Fostering Destination Brand Love: The Role of Brand Experience and Tourist Happiness in Tourism Marketing
2025 · Jin Zhang, Dr Ong Chuan Huat, et al. · Malaysian journal of consumer and family economics/Malaysian Journal of Consumer and Family Economics · 2
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Bridging the gap between brand experience and customer loyalty: The mediating role of emotional-based trust
2015 · Chuan Huat Ong, Salniza Md. Salleh, et al. · Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia) · 2
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Reconciling Bilateralism and Multilateral Norms: Wto Non Discrimination Principles and the Belt and Road Initiative
2026 · Jin Zhang, Ong Chuanhuat, et al. · Veredas do Direito Direito Ambiental e Desenvolvimento Sustentável
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Influence of Chinese Brand Personality on Brand Loyalty Dimensions: An Insight into China’s Tea Beverage Brands
2025 · Qian Lu Yi, Chuan Huat Ong, et al. · Malaysian journal of consumer and family economics/Malaysian Journal of Consumer and Family Economics
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The Mediating Effect of Brand Community Commitment on the Relationship between Brand Trust, Brand Love and Customer Citizenship Behavior: Evidence from Malaysia
2025 · Siti Noor Aishah Mohd Sidik, Chuan Huat Ong, et al. · International Journal of Research and Innovation in Social Science
The impact of sustainable consumption psychology on NEV repurchase intention: The moderating effect of gender differences
2024 · Zhaoying Wang, Chuan Huat Ong, et al. · Environment and Social Psychology
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Brand Loyalty and Global Value Chain: An In-depth Study Based on the Integration of Chinese Enterprises and WTO Rules
2024 · Gongyi Sheng, Dr Ong Chuan Huat, et al. · China and WTO Review
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Understanding Individual Effects of Brand Experience Dimensions to Win Customers’ Brand Loyalty
2018 · C. H. Ong, H. W. Lee, et al. · The Turkish Online Journal of Design Art and Communication
The direct and indirect effects of brand trust on attitudinal and behavioral loyalty toward SME brands in Klang Valley restaurant sector
2016 · Chuan Huat Ong · UUM Electronic Theses and Dissertation [eTheses] (Northern University of Malaysia)
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The direct and indirect effects of predictor variables on attitude and behavior loyalty toward SME brands: evidence from consumers in Malaysia
2014 · Chuan Huat Ong, Salniza Md. Salleh, et al. · Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia)
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Works count: 17
Citation count: 365
H-index: 6
I10-index: 5
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