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Ashkan Faramarzi

ORCID: 0000-0003-1055-6013
Observed ORCID: 0000-0003-1055-6013
OpenAlex ID: A5049242234
The economic worth of loyalty programs: An event study analysis
2020 · Ashkan Faramarzi, Abhi Bhattacharya · Journal of Business Research · 48
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Service strategy’s effect on firm performance: A meta-analysis of the servitization literature
2023 · Ashkan Faramarzi, Stefan Worm, et al. · Journal of the Academy of Marketing Science · 37
Marketing capability and the turnaround of financially distressed firms
2023 · Abhi Bhattacharya, Joseph Johnson, et al. · Journal of the Academy of Marketing Science · 9
Marketing and bankruptcy risk: the role of marketing capabilities
2022 · Abhi Bhattacharya, Hanieh Sardashti, et al. · Journal of Strategic Marketing · 4
Essays in Marketing Strategy : the Role of Loyalty Programs, Marketing Capabilities, and Servitization
2020 · Ashkan Faramarzi · theses.fr (ABES)
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The Effect of Loyalty Program Introduction on Stock Returns
2018 · HEC Paris, France, Ashkan Faramarzi, et al. · Global Fashion Management Conference
Works count: 6
Citation count: 98
H-index: 4
I10-index: 2
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