Author

Juran Kim

Observed name: Ju-Ran Kim

Institution: Jeonju University

Observed institutions: Kyungsung University, Jeonju University, University of Tennessee at Knoxville

ORCID: 0000-0001-5173-9823

Observed ORCID: 0000-0001-5173-9823

OpenAlex ID: A5049262669

Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources

2008 · Juran Kim, Sally J. McMillan · Journal of Advertising · 311

Parasocial relationship effects on customer equity in the social media context

2016 · Chun Lin Yuan, Juran Kim, et al. · Journal of Business Research · 258

Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles

2019 · Juran Kim, Seungmook Kang, et al. · Journal of Business Research · 214

Influence of integration on interactivity in social media luxury brand communities

2017 · Juran Kim, Ki Hoon Lee · Journal of Business Research · 180

The current state of knowledge on electronic word-of-mouth in advertising research

2018 · Shu-Chuan Chu, Juran Kim · International Journal of Advertising · 178

SNS users' para-social relationships with celebrities: social media effects on purchase intentions

2015 · Hyojin Kim, Eunju Ko, et al. · Journal of Global Scholars of Marketing Science · 169

How social capital impacts the purchase intention of sustainable fashion products

2018 · Juran Kim, Seungmook Kang, et al. · Journal of Business Research · 151

Human likeness and attachment effect on the perceived interactivity of AI speakers

2022 · Juran Kim, Seungmook Kang, et al. · Journal of Business Research · 149

A new form of brand experience in online social networks: An empirical analysis

2020 · Xiaolei Yu, Chunlin Yuan, et al. · Journal of Business Research · 112

Measures of perceived sustainability

2015 · Juran Kim, Charles R. Taylor, et al. · Journal of Global Scholars of Marketing Science · 99

Experience effects on interactivity: Functions, processes, and perceptions

2011 · Juran Kim, Nathalie Spielmann, et al. · Journal of Business Research · 98

Examining relationships among sustainable orientation, perceived sustainable marketing performance, and customer equity in fast fashion industry

2014 · Yang Sun, Kyung Hoon Kim, et al. · Journal of Global Fashion Marketing · 84

Motivators for the intention to use mobile TV

2009 · Yung Kyun Choi, Juran Kim, et al. · International Journal of Advertising · 79

Influences of persona self on luxury brand attachment in the Metaverse context

2023 · Juran Kim, Joonheui Bae · Asia Pacific Journal of Marketing and Logistics · 62

Gender Role Portrayals in American and Korean Advertisements

2005 · Roxanne Hovland, Carolynn McMahan, et al. · Sex Roles · 51

A Multifaceted Tool for a Complex Phenomenon: Coding Web-Based Interactivity as Technologies for Interaction Evolve

2008 · Sally J. McMillan, Mariea G. Hoy, et al. · Journal of Computer-Mediated Communication · 44

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The effects of customer consumption goals on artificial intelligence driven recommendation agents: evidence from Stitch Fix

2021 · Juran Kim, Seungmook Kang, et al. · International Journal of Advertising · 43

Social dimension of sustainability: From community to social capital

2018 · Juran Kim · Journal of Global Scholars of Marketing Science · 42

The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value

2020 · Juran Kim · Journal of Global Scholars of Marketing Science · 40

Sustainability in social brand communities: influences on customer equity

2015 · Juran Kim · Journal of Global Scholars of Marketing Science · 34

Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns

2005 · Juran Kim, Sally J. McMillan, et al. · Journal of Interactive Advertising · 34

Influences of motivations and lifestyles on intentions to use smartphone applications

2016 · Juran Kim, Ki Hoon Lee · International Journal of Advertising · 33

Towards a theoretical framework of motivations and interactivity for using IPTV

2012 · Juran Kim, Ki Hoon Lee · Journal of Business Research · 28

Sustainability and customer equity: Evaluation of citing networks and contributions

2019 · Juran Kim, Yang Sun, et al. · Journal of Global Fashion Marketing · 23

Technology driven experiences from mobile direct to virtual reality

2018 · Juran Kim, Seungmook Kang, et al. · Journal of Global Scholars of Marketing Science · 20

Works count: 64

Citation count: 2,630

H-index: 23

I10-index: 28