Get started
Author

Twinkle Milan Trivedi

Observed names: T. M. Trivedi, Trivedi, Twinkle, Twinkle M. Trivedi, Twinkle Trivedi
ORCID: 0000-0002-6744-4488
Observed ORCID: 0000-0002-6744-4488
OpenAlex ID: A5049379207
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
2023 · Ritesh Patel, Viral Bhatt, et al. · International Review on Public and Nonprofit Marketing · 24
Generation Z Inclined Toward Immersive Shopping Experiences: AR Virtual Try-On in Online Retail in India
2023 · Twinkle Trivedi · Springer eBooks · 19
Predicting CRM purchase intention by examining congruence, shopping orientation and mood moderation: Applying congruence theory with SEM-ANN-NCA method
2023 · A. K. S. Suryavanshi, Viral Bhatt, et al. · International Review on Public and Nonprofit Marketing · 11
Impact of Digital Content Marketing on Purchase Intentions for Online Shopping Post Covid-19 Pandemic
2022 · Twinkle Trivedi · International Journal of Management Public Policy and Research · 11
PDF
Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms: A large‐sample study based on a model integrating philanthropic actions, well‐being and flow experience
2023 · A. K. S. Suryavanshi, Sujo Thomas, et al. · Journal of Philanthropy and Marketing · 9
Predicting the antecedents of digital readiness of teachers by examining the mediating role of job satisfaction
2024 · Twinkle Trivedi, Hiral Vora, et al. · International Journal of Innovation and Learning · 6
Predicting the Antecedents of Digital Readiness of Teachers by Examining the Mediating Role of Job Satisfaction.
2023 · HIRAL VORA, Twinkle Trivedi, et al. · International Journal of Innovation and Learning · 3
The Uncertain Future of Banking: People and Change Management
2021 · Twinkle Trivedi · AIMS International Journal of Management · 2
PDF
Impact of Role Ambiguity on Resistance for Change in Banks within Gujarat
2018 · Twinkle M. Trivedi · International Journal for Research in Applied Science and Engineering Technology · 2
PDF
Study on Cooperative Bank Lending Practices in Ahmedabad
2024 · Shraddha Rajeshkumar Sakariya, Twinkle Trivedi · Asia‐Pacific Journal of Management and Technology · 1
PDF
Rising home bakers in India: leveraging online platforms for sales and marketing
2023 · Twinkle Milan Trivedi · Emerald Emerging Markets Case Studies · 1
Implementation of Digitalized HR Process by AI and IoT
2026 · B. Keerthana, Thiruma Valavan A, et al. · BENTHAM SCIENCE PUBLISHERS eBooks
Role of Leadership and Ambidextrous Green Innovation in Supply Chain Resilience and Sustainability
2025 · Varimna Singh, Twinkle Milan Trivedi, et al. · Academy of Management Proceedings
A Study on Consumer Behaviour and Preferences for Luxury and Affordable Cars in Gujarat
2024 · Twinkle Trivedi, Shivam Tibrewal, et al. · Advancement in Management and Technology.
PDF
Measuring the moderation effect of age and gender on user’s intentions towards cloud computing in India
2023 · T. M. Trivedi, S. Aggarwal · AIP conference proceedings
Works count: 18
Citation count: 89
H-index: 6
I10-index: 4
Year
Topic
Type