Author

Asante Bismark Omane

Observed name: Bismark Omane Asante

Institution: University of Ghana

Observed institutions: University of Technology Sydney, University of Ghana, University of Professional Studies

OpenAlex ID: A5049436582

An empirical investigation of perceived relational benefits and brand engagement in restaurant services

2017 · Raphael Odoom, Henry Boateng, et al. · International Journal of Contemporary Hospitality Management · 27

Does personal innovativeness moderate the effect of irritation on consumers’ attitudes towards mobile advertising?

2016 · Henry Boateng, Abednego Feehi Okoe, et al. · Journal of Direct Data and Digital Marketing Practice · 21

Self Esteem, Customer Identification and Willingness to Pay Price Premium: Evidence from Young Consumers Market

2014 · Abednego Feehi Okoe, Henry Boateng, et al. · Asian Journal of Marketing · 7

Customer Social Media Brand Engagement, Word Of Mouth And Purchase Intention: The Moderating Role Of Trust

2017 · Bismark Omane Asante

Works count: 4

Citation count: 55

H-index: 3

I10-index: 2