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Hai-Anh Tran

Observed name: Hai‐anh Tran
ORCID: 0000-0002-0286-7527
Observed ORCID: 0000-0002-0286-7527
OpenAlex ID: A5049533571
How universities can use social media for student acquisition
2026 · Hai-Anh Tran, Heiner Evanschitzky, et al. · Journal of the Academy of Marketing Science · 17
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Expressions of customer rumination in online posts and firm responses
2024 · Hai-Anh Tran, Yuliya Strizhakova, et al. · Journal of the Academy of Marketing Science · 8
See it, share it: what makes social media content viral in the higher education context? The power of positive affective content
2024 · Hsiao-Pei (Sophie) Yang, Tommy K. H. Chan, et al. · Information Technology and People · 8
Marketplace Inclusion as a Continuum: The Role of Spatial, Institutional, and Digital Conditions
2026 · Hai-Anh Tran, Magda Hassan, et al. · Journal of Public Policy & Marketing · 1
CEO environmental communication, speech acts, and firm value
2026 · Hai-Anh Tran, Stephan Ludwig, et al. · Journal of the Academy of Marketing Science
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Can Stress Curb Unethical Employee Behavior? Evidence From Frontline Contexts
2026 · Abbie Iveson, Huy Tran, et al. · Psychology and Marketing
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Life is a Pressure Cooker: How and Why Stress Directs Consumers to Act Unethically
2026 · Hai-Anh Tran, Artyom Golossenko, et al. · Journal of Business Ethics
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When Customers Imagine Better Outcomes in Negative Online Reviews: Upward Counterfactual Thinking, Firm Recovery Strategies, and Prospective Customer Responses
2026 · Hai-Anh Tran, Bach Nguyen, et al. · Journal of Service Research
Process and outcome frames in firms’ environmental posts and consumer engagement
2026 · Hai-Anh Tran, Yuliya Strizhakova, et al. · Journal of the Academy of Marketing Science
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Unlocking crowdfunding success by leveraging selling perspectives and influence tactics for optimal performance
2026 · Wanxiang Cai, Hai-Anh Tran, et al. · Journal of Small Business Management
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Works count: 10
Citation count: 34
H-index: 3
I10-index: 1
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