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Author

Shiyun Tian

Observed name: Shiyun Chloe Tian
ORCID: 0000-0001-7293-8178
Observed ORCID: 0000-0001-7293-8178
OpenAlex ID: A5049961101
Meaning transfer in celebrity endorsement and co-branding: meaning valence, association type, and brand awareness
2021 · Shiyun Tian, Weiting Tao, et al. · International Journal of Advertising · 117
Antecedents and outcomes of Generation Z consumers’ contrastive and assimilative upward comparisons with social media influencers
2023 · Shiyun Tian, Su Yeon Cho, et al. · Journal of Product & Brand Management · 102
En-Gendering Power and Empowerment in Advertising: A Content Analysis
2019 · Wan-Hsiu Sunny Tsai, Aya Shata, et al. · Journal of Current Issues & Research in Advertising · 82
Inspection or Play? A Study of How Augmented Reality Technology Can Be Utilized in Advertising
2020 · Wan-Hsiu Sunny Tsai, Shiyun Chloe Tian, et al. · Journal of Interactive Advertising · 50
The Power of Emotional Appeal in Motivating Behaviors to Mitigate Climate Change among Generation Z
2022 · Weiting Tao, Shiyun Tian, et al. · Journal of Nonprofit & Public Sector Marketing · 27
Coping with workplace racial discrimination: The role of internal communication
2021 · Jo-Yun Li, Yeunjae Lee, et al. · Public Relations Review · 24
The Role of Guilt, Shame, and Social Distance in Bystander-Focused Prevention of Campus Sexual Violence
2021 · Shiyun Tian, Jo-Yun Li · Journal of Current Issues & Research in Advertising · 24
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand: the role of source credibility and congruency
2022 · Shiyun Tian, Jo Yun Li · International Journal of Internet Marketing and Advertising · 23
More than the bottom line: Exploring social responsibility practices in hospital settings in the United States
2020 · Jo-Yun Li, Shiyun Tian, et al. · Health Marketing Quarterly · 7
Towards a conceptual framework for understanding the experiential and perceptual effects of augmented reality advertising
2025 · Shiyun Tian, Yanyun Wang · Computers in Human Behavior · 5
Food, Our Common Ground: A Photovoice Study
2021 · Ekaterina Malova, Abuduaihaiti Aerpati, et al. · Frontiers in Communication · 5
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Effects of Celebrity, Social Media Influencer, and Peer Endorsements on Consumer Responses Toward a Celebrity-Owned Brand: The Role of Source Credibility and Congruency
2021 · Jo Yun Li, Shiyun Tian · International Journal of Internet Marketing and Advertising · 5
Adding hope to mitigate defensive responses: the effect of guilt+hope appeals in road safety campaigns
2023 · Bingjing Mao, Nicholas Carcioppolo, et al. · Journal of Social Marketing · 4
Emotional Appeal and Motivating Behaviors to Mitigate Climate Change--Measurement Model
2024 · Weiting Tao, Shiyun Tian, et al. · PsycTESTS Dataset
Works count: 15
Citation count: 475
H-index: 8
I10-index: 8
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