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Rosidah Musa

Observed names: Rosidah MUSA, Rosidah bt Musa
Observed institutions: City University Malaysia, Universiti Teknologi MARA System, Binzhou Polytechnic, Asia e University, Universiti Teknologi MARA, Hebei GEO University
ORCID: 0000-0001-9528-4293
Observed ORCID: 0000-0001-9528-4293
OpenAlex ID: A5049989058
Bridging Islamic Financial Literacy and Halal Literacy: The Way Forward in Halal Ecosystem
2016 · Purnomo M. Antara, Rosidah Musa, et al. · Procedia Economics and Finance · 292
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The Impact of Social Media Content Marketing (SMCM) towards Brand Health
2016 · Nur Syakirah Ahmad, Rosidah Musa, et al. · Procedia Economics and Finance · 220
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Celebrity Entrepreneur Endorsement and Advertising Effectiveness
2014 · Mazzini Muda, Rosidah Musa, et al. · Procedia - Social and Behavioral Sciences · 114
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The Effect of Trust and Information Sharing on Relationship Commitment in Supply Chain Management
2014 · Zainah Abdullah, Rosidah Musa · Procedia - Social and Behavioral Sciences · 65
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The Effects of Green Image of Retailers on Shopping Value and Store Loyalty
2012 · Jamaliah Mohd. Yusof, Rosidah Musa, et al. · Procedia - Social and Behavioral Sciences · 50
Breaking through the Clutter in Media Environment: How Do Celebrities Help?
2012 · Mazzini Muda, Rosidah Musa, et al. · Procedia - Social and Behavioral Sciences · 46
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Celebrity Endorsement in Advertising: A double-edged Sword
2017 · Mazzini Muda, Rosidah Musa, et al. · Journal of ASIAN Behavioural Studies · 43
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The Roles of Perceived Value, Perceived Equity and Relational Commitment in a Disconfirmation Paradigm Framework: An Initial Assessment in a 'Relationship-Rich' Consumption Environment
2005 · Rosidah Musa, John Pallister, et al. · ORCA Online Research @Cardiff (Cardiff University) · 37
Unleashing the Effect of Store Atmospherics on Hedonic Experience and Store Loyalty
2014 · Nur Shahrulliza Muhammad, Rosidah Musa, et al. · Procedia - Social and Behavioral Sciences · 35
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DETERMINANTS OF ATTITUDE TOWARDS ISLAMIC FINANCING AMONG HALAL-CERTIFIED MICRO AND SMEs : A PROPOSED CONCEPTUAL FRAMEWORK
2013 · Mariatul Aida Jaffar, Arshad Ayub, et al. · 26
The Antecedents of Brand Experience within the National Automotive Industry
2016 · Wan Nadiah Mohd Nadzri, Rosidah Musa, et al. · Procedia Economics and Finance · 25
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The Predictors and Consequences of Consumers’ Attitude Towards Mobile Shopping Application
2016 · Rosidah Musa, Janiffa Saidon, et al. · Procedia Economics and Finance · 23
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Validating Islamic Financial Literacy Instruments among MUM Generation: Rasch Analysis Approach
2021 · Purnomo M Antara, Rosidah Musa · International Journal of Business and Society · 18
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Does Green Advertising Always Effectiveness? A Multidimensional Perceived Value Analysis Based on the SOR Model
2024 · Gang Wang, Rosidah Musa · Journal of Promotion Management · 17
Theorising Attitude Towards Islamic Financing Adoption in an Integrative Model of Behavioural Prediction: A Proposed Conceptual Framework
2015 · Purnomo M. Antara, Rosidah Musa, et al. · Journal of administrative and business studies · 17
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Examining market accessibility of Malaysia's Harumanis mango in Japan: challenges and potentials
2010 · Rosidah Musa, Faridah Hassan, et al. · Business Strategy Series · 17
A Proposed Conceptual Framework Of Satisfaction—Attitudinal Loyalty—Behavioural Loyalty Chain: Exploring The Moderating Effect Of Trust
2005 · Rosidah Musa · 17
Reconceptualisation of Customer Experience Quality (CXQ) Measurement Scale
2016 · Noreldzaihan Mohd Rais, Rosidah Musa, et al. · Procedia Economics and Finance · 14
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The Effects of University Quality on Emotional Attachment: A Case from a Private Higher Education Institution
2014 · Aznur Hajar Abdullah, Shaista Wasiuzzaman, et al. · Procedia - Social and Behavioral Sciences · 14
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Examining the Role of Financial Intelligence Quotient (FiQ) in Explaining Credit Card Usage Behavior: A Conceptual Framework
2014 · Nik Sari Syerina Nik Kamil, Rosidah Musa, et al. · Procedia - Social and Behavioral Sciences · 13
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Application of importance‐performance analysis (IPA) to formulate customer satisfaction strategies in the direct sales industry in Malaysia
2010 · Rosidah Musa, John Pallister, et al. · Business Strategy Series · 13
Conceptualization of Immersive Brand Experience (IBX) Measurement Scale of Emotion
2016 · Rafidah Othman, Rosidah Musa, et al. · Procedia Economics and Finance · 10
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Pull and push motivation in Islamic tourism
2012 · Yusrina Naziman, Syukurriah Idrus, et al. · CRC Press eBooks · 10
Exploring Gender Differences in Shaping Total Tourism Experience Quality among Eco-Tourists
2024 · Janiffa Saidon, Nurul Ainun Ahmad Atory, et al. · Information Management and Business Review · 7
Social Media Intelligence Quotient (SMIQ) Among Graduates: Knowledge Gathering from Focus Group with Graduates
2016 · Nadhrathul Ain bt Ibrahim, Rosidah bt Musa, et al. · Procedia Economics and Finance · 7
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Works count: 59
Citation count: 1,202
H-index: 17
I10-index: 23
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