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Margaréta Nadányiová

Observed names: Margareta NADANYIOVA, Margareta Nadanyiova, Margareta Nadanyiová, Margareta Nadányiová
Institution: Ambis University
ORCID: 0000-0002-4379-6972
Observed ORCID: 0000-0002-4379-6972
OpenAlex ID: A5050415693
The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment
2019 · Anna Krizanova, George Lăzăroiu, et al. · Sustainability · 183
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Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification
2020 · Margareta Nadanyiova, Lubica Gajanova, et al. · Sustainability · 89
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Millennials as a Target Segment of Socially Responsible Communication within the Business Strategy
2020 · Margareta Nadanyiova, Subhankar Das · Littera Scripta · 81
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The Use of Demographic and Psychographic Segmentation to Creating Marketing Strategy of Brand Loyalty
2019 · Lubica Gajanova, Margareta Nadanyiova, et al. · Scientific Annals of Economics and Business · 78
Sustainable Brand Management of Alimentary Goods
2020 · Jana Majerova, Wlodzimierz Sroka, et al. · Sustainability · 59
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Sustainable Marketing and its Impact on the Image of the Company
2023 · Lucia Sujanska, Margareta Nadanyiova · Marketing and Management of Innovations · 55
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Influencer marketing and its impact on consumer lifestyles
2020 · Margareta Nadanyiova, Lubica Gajanova, et al. · Forum Scientiae Oeconomia · 55
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The Impact of Influencer Marketing on the Decision-Making Process of Generation Z
2023 · Margareta Nadanyiova, Lucia Sujanska · Economics and Culture · 53
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Design of a CRM Level and Performance Measurement Model
2018 · Anna Krizanova, Lubica Gajanova, et al. · Sustainability · 46
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The Comparison of the Quality of Business Environment in the Countries of Visegrad Group
2015 · Martin Buno, Margareta Nadanyiova, et al. · Procedia Economics and Finance · 35
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Sensory Marketing from the Perspective of a Support Tool for Building Brand Value
2018 · Margareta Nadanyiova, Jana Kliestikova, et al. · Economics and Culture · 33
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Determinants of improving the relationship between corporate culture and work performance: Illusion or reality of serial mediation of leadership and work engagement in a crisis period?
2023 · Jakub Michulek, Lubica Gajanova, et al. · Frontiers in Psychology · 27
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Intrinsic Motivation Sources as Pillars of Sustainable Internal Marketing Communication in Turbulent Post-Pandemic Times
2021 · Jana Majerova, Lubica Gajanova, et al. · Sustainability · 25
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The Impact of Influencers on the Decision-making Process Regarding the Purchase of the Brand Product
2020 · Lubica Gajanova, Jana Majerova, et al. · Business Management and Education · 24
Green Marketing and its Exploitation in Slovak Companies
2015 · Margareta Nadanyiova, Eva Kicova, et al. · Procedia Economics and Finance · 24
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Specifics in Brand Value Sources of Customers in the Banking Industry from the Psychographic Point of View
2020 · Lubica Gajanova, Margareta Nadanyiova, et al. · Central European Business Review · 23
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Digital marketing, competitive advantage, marketing communication, social media, consumers
2021 · Margareta Nadanyiova, Jana Majerova, et al. · Marketing and Management of Innovations · 22
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Neuromarketing - An Opportunity or a Threat? Neuromarketing - An Opportunity or a Threat?
2017 · Margareta Nadanyiova · Communications - Scientific letters of the University of Zilina · 16
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The perception of corporate social responsibility and its impact on consumer buying behaviour in the process of globalization
2021 · Margareta Nadanyiova · SHS Web of Conferences · 13
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Gamification in the Educational Process
2020 · Lubica Gajanova, Margareta Nadanyiova · Springer eBooks · 13
The usage of the CSR concept and its communication in Slovak companies in the process of globalization
2021 · Margareta Nadanyiova, Jana Majerova, et al. · SHS Web of Conferences · 9
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The social recruitment as a new opportunity in the Czech Republic and Slovakia
2019 · Lubica Gajanova, Margareta Nadanyiova, et al. · Ekonomicko-manazerske spektrum · 9
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The Brand Value and its Impact on Sales in Automotive Industry
2019 · Margareta Nadanyiova, Lubica Gajanova, et al. · Logi · 9
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Who should Communicate to Make the World a Greener Place? Car Brand Loyalty as an Essential Attribute of Pro-Environmental Education
2024 · Jana Majerova, Lubica Gajanova, et al. · Acta Polytechnica Hungarica · 8
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The Quality Mark SK and its Impact on the Shopping Behavior of Slovak Consumers
2015 · Margaréta Nadányiová · Procedia Economics and Finance · 8
Works count: 70
Citation count: 1,100
H-index: 17
I10-index: 20
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