Author

Yanan Wang

Institution: Shandong College of Electronic Technology

Observed institutions: Mokpo National University, Yanshan University, Shandong College of Electronic Technology

ORCID: 0000-0002-1367-7366

Observed ORCID: 0000-0002-1367-7366

OpenAlex ID: A5050959471

An empirical study of the impact of metaverse storytelling on intentions to visit

2023 · Wenkun Zhang, Yanan Wang · Information Technology & Tourism · 39

Identifying the factors influencing enterprise digital transformation intention: an empirical study based on net effects and joint effects

2023 · Wenkun Zhang, Jinhua Chu, et al. · Business Process Management Journal · 37

Live-streaming community interaction effects on travel intention: the mediation role of sense of community and swift-guanxi

2022 · Wenkun Zhang, Yanan Wang, et al. · Information Technology & Tourism · 35

Not just apologizing: The impact of complaint handling on sustained participation behavior in live‐streaming shopping

2023 · Wenkun Zhang, Yanan Wang · Journal of Consumer Behaviour · 27

What Drives Citizen’s Participate Intention in Smart City? An Empirical Study Based on Stimulus-Organism-Response (SOR) Theory

2023 · Yanan Wang, Wenkun Zhang, et al. · Journal of the Knowledge Economy · 26

What drives customers to use virtual fitting rooms? The moderating effect of fashion consciousness

2023 · Wenkun Zhang, Yanan Wang · Journal of Fashion Marketing and Management · 13

“The lure of food”, exploring the role of “mukbang” on visit intention: an empirical study based on SEMs and artificial neural network (ANN)

2023 · Wenkun Zhang, Yanan Wang · Current Psychology · 6

Digital transformation and customer relationships: goodwill and perceived gain

2026 · Wenkun Zhang, Jizhi Chen, et al. · Management Decision · 1

Customers’ brand avoidance intention to exaggerated advertising in the digital age: an empirical study based on organic agricultural products

2026 · Jizhi Chen, Yanan Wang, et al. · Frontiers in Communication

An Empirical Study of the Relationship Between Digital Transformation and Customer Satisfaction: A SEM-ANN Approach

2026 · Yanan Wang, Jizhi Chen, et al. · SAGE Open

Multi-Relational Hierarchical Embedding with Multi-Graph Neural Networks for Drug-Drug Interaction Prediction

2025 · Yanan Wang, Jiankang Liu, et al. · SSRN Electronic Journal

Works count: 11

Citation count: 184

H-index: 6

I10-index: 6