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Shikha Gupta

ORCID: 0000-0001-7262-120X
Observed ORCID: 0000-0001-7262-120X
OpenAlex ID: A5050986707
Talent Management in HR
2010 · Preeti Khatri, Shikha Gupta, et al. · Journal of Management and Strategy · 47
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Evolution of Online Marketing Tools, Approaches, and Strategies With Associated Challenges: A Survey
2021 · Shikha Gupta, Atul Mishra · International Journal of Technology Diffusion · 4
Big Data Analytics: Approaches and Applications in Online Marketing
2021 · Shikha Gupta, Atul Mishra · SSRN Electronic Journal · 4
Publisher Side Profit Optimization Using Adaptive Keyword Weighted Sponsored Search Technique
2022 · Shikha Gupta, Atul Mishra · Journal of Web Engineering · 2
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A novel approach for improving Real Time Bidding Strategy
2020 · Shikha Gupta, Atul Mishra · IOP Conference Series Materials Science and Engineering · 2
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Revenue-maximizing ranking algorithm for advertisers in sponsored search advertising using novel adaptive keyword-weighted approach
2022 · Shikha Gupta, Atul Mishra · Multimedia Tools and Applications · 1
Design and implementation of adaptive filtering-based recommendation systems for maximizing publisher-side revenue
2025 · Shikha Gupta, Atul Mishra · Multimedia Tools and Applications
Mapping the Landscape of Logistics and Freight Transportation in India: A Bibliometric Analysis and Literature Review
2025 · Shikha Gupta, Shubham Bansal · JIMS8M The Journal of Indian Management & Strategy
Recommendation Engine: Challenges and Scope
2022 · Shikha Gupta, Atul Mishra · Advances in intelligent systems and computing
Setting Up Your BlackBerry
2010 · Kunal Mittal, Shikha Gupta · Apress eBooks
Works count: 10
Citation count: 60
H-index: 3
I10-index: 1
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