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Brian Kee Mun Wong

Observed names: B. K. M. Wong, Brian Wong, Kee Mun Wong
ORCID: 0000-0003-4558-8461
Observed ORCID: 0000-0003-4558-8461
OpenAlex ID: A5052095456
The future of health tourism in the industrial revolution 4.0 era
2020 · Brian Kee Mun Wong, Sarah Alia Sa’aid Hazley · Journal of Tourism Futures · 122
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Malaysia my second home: The influence of push and pull motivations on satisfaction
2017 · Brian Kee Mun Wong, Ghazali Musa, et al. · Tourism Management · 114
How Satisfied are Inbound Medical Tourists in Malaysia? A Study on Private Hospitals in Kuala Lumpur
2012 · Ghazali Musa, Dharmesh R. Doshi, et al. · Journal of Travel & Tourism Marketing · 98
Medical Tourism Destination SWOT Analysis: A Case Study of Malaysia, Thailand, Singapore and India
2014 · Kee Mun Wong, Peramarajan Velasamy, et al. · SHS Web of Conferences · 78
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International Second Home Retirement Motives in Malaysia: Comparing British and Japanese Retirees
2014 · Kee Mun Wong, Ghazali Musa · Asia Pacific Journal of Tourism Research · 49
Healthcare digital transformation through the adoption of artificial intelligence
2024 · Brian Kee Mun Wong, Sivakumar Vengusamy, et al. · Elsevier eBooks · 40
Branding satisfaction in the airline industry: A comparative study of Malaysia Airlines and Air Asia
2011 · Brian Kee Mun Wong · The University of Malaya Research Repository (University of Malaya) · 26
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Conceptualizing Essential Components Affecting Health Tourism Satisfaction in Asia: Does Context Matter?
2021 · Moniruzzaman Sarker, Nafisa Kasem, et al. · Journal of Quality Assurance in Hospitality & Tourism · 21
Malaysia My Second Home (MM2H): Retirees' demographic profile and spending dynamics
2016 · Brian Kee Mun Wong, Ghazali Musa · Tourism Management · 21
Challenges of international retirees in second home destination: A phenomenological analysis
2015 · Kee Mun Wong, Ghazali Musa · Tourism Management Perspectives · 15
The Future Past of Tourism: Historical Perspectives and Future Evolutions
2020 · Brian Kee Mun Wong, Chin Hooi Ng · Journal of Tourism Futures · 13
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Preparing digital citizens for smart healthcare in the Asia-Pacific: Strategies, challenges, and opportunities
2025 · Brian Kee Mun Wong, Mung Ling Voon, et al. · Elsevier eBooks · 8
Relationship marketing
2020 · Christy Yen Nee Ng, Brian Kee Mun Wong · Routledge eBooks · 7
Healthcare travel resilience through digital healthcare adoption: lessons from Malaysia during the COVID-19 pandemic
2024 · Brian Kee Mun Wong, Tatyana Bastrygina · Elsevier eBooks · 5
Log Out or Stay Connected? Unveiling the Intention for Continuous Use in the Metaverse
2023 · K. M. Chong, Tat-Huei Cham, et al. · Studies in computational intelligence · 4
Transnational Behaviour among Malaysia My Second Home (MM2H) Participants in Malaysia: An Exploratory Study
2020 · Brian Kee Mun Wong, Ghazali Musa · Kajian Malaysia · 4
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Advancing healthcare digitalization through games and gamification in the Asia
2025 · Brian Kee Mun Wong, Chin Ike Tan, et al. · Elsevier eBooks · 3
Antecedents of consumer loyalty
2017 · Christy Yen Nee Ng, Brian Kee Mun Wong, et al. · Routledge eBooks · 3
Understanding Gig Work in Paving Towards Gig Economy Sustainability: Insights from Platform-Based Companies
2025 · Mei Peng Low, Brian Kee Mun Wong · The Malaysian Journal of Qualitative Research · 2
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Guest editorial: Critically exploring transdisciplinary qualitative research in the Global South
2025 · Brian Kee Mun Wong, Fung Chorng Yuan, et al. · Qualitative Research Journal · 2
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Ethical and legal considerations in digital healthcare ecosystems: The Malaysian experience
2025 · Brian Kee Mun Wong, Mark Kiak Min Tan, et al. · Elsevier eBooks · 2
Health tourism in Asia: definition framework, issues, and way forward
2025 · Brian Kee Mun Wong, Ghazali Musa · International Journal of Tourism Policy · 2
Modern Consumerism and Retailing: The Metaverse Bound
2024 · Brian Kee Mun Wong, Foong Li Law, et al. · Emerald Group Publishing Limited eBooks · 2
Impact of digital health on main stakeholders in the healthcare industry
2024 · Brian Kee Mun Wong, Thinaranjeney Thirumoorthi, et al. · Elsevier eBooks · 2
Wine tourist motivations and perceptions of destination attributes
2022 · Brian Kee Mun Wong, Christy Yen Nee Ng · Routledge eBooks · 2
Works count: 64
Citation count: 663
H-index: 11
I10-index: 11
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